With tough competition among affiliate marketers on major ad platforms like FB, Google and TikTok, more buyers are moving to other traffic sources. One of them is BIGO Ads. Originally, it only offered ads in Likee (a TikTok competitor with 100 million MAU) and Imo (a Telegram competitor with 200 million users), but other publishers started joining the platform in 2022.
Audience and GEOs
BIGO Ads mainly has a fairly mature audience with spending power, aged 27-45, mostly Android users (>80%). Key regions: the US, Latin America, the Middle East and CIS countries.
Moderation
Moderation on BIGO Ads is fairly relaxed. Some verticals are prohibited (including adult and gambling), but most others can run without major issues, even with creatives that FB stopped approving long ago (such as the familiar Before/After approach).
With tough competition among affiliate marketers on major ad platforms like FB, Google and TikTok, more buyers are moving to other traffic sources. One of them is BIGO Ads. Originally, it only offered ads in Likee (a TikTok competitor with 100 million MAU) and Imo (a Telegram competitor with 200 million users), but other publishers started joining the platform in 2022.
Audience and GEOs
BIGO Ads mainly has a fairly mature audience with spending power, aged 27-45, mostly Android users (>80%). Key regions: the US, Latin America, the Middle East and CIS countries.
Moderation
Moderation on BIGO Ads is fairly relaxed. Some verticals are prohibited (including adult and gambling), but most others can run without major issues, even with creatives that FB stopped approving long ago (such as the familiar Before/After approach).
With tough competition among affiliate marketers on major ad platforms like FB, Google and TikTok, more buyers are moving to other traffic sources. One of them is BIGO Ads. Originally, it only offered ads in Likee (a TikTok competitor with 100 million MAU) and Imo (a Telegram competitor with 200 million users), but other publishers started joining the platform in 2022.
Audience and GEOs
BIGO Ads mainly has a fairly mature audience with spending power, aged 27-45, mostly Android users (>80%). Key regions: the US, Latin America, the Middle East and CIS countries.
Moderation
Moderation on BIGO Ads is fairly relaxed. Some verticals are prohibited (including adult and gambling), but most others can run without major issues, even with creatives that FB stopped approving long ago (such as the familiar Before/After approach).
With tough competition among affiliate marketers on major ad platforms like FB, Google and TikTok, more buyers are moving to other traffic sources. One of them is BIGO Ads. Originally, it only offered ads in Likee (a TikTok competitor with 100 million MAU) and Imo (a Telegram competitor with 200 million users), but other publishers started joining the platform in 2022.
Audience and GEOs
BIGO Ads mainly has a fairly mature audience with spending power, aged 27-45, mostly Android users (>80%). Key regions: the US, Latin America, the Middle East and CIS countries.
Moderation
Moderation on BIGO Ads is fairly relaxed. Some verticals are prohibited (including adult and gambling), but most others can run without major issues, even with creatives that FB stopped approving long ago (such as the familiar Before/After approach).
Ad Formats and Buying Model
The main ad formats on BIGO Ads are Native Image, Native Video and interactive ads. Native Video performs best among them. Several traffic buying models are available, with cost per install currently considered the strongest option.
Campaign Structure and Optimization
The campaign structure also resembles FB (Campaign - Ad Set - Ads) and generally works in a similar way. The main difference is in optimization. For reasons that aren't always clear, BIGO Ads can severely underspend the assigned budget, so it's better to start small (up to $30). On the upside, with decent traffic volume, by day 1-2 you can usually tell whether to stop a creative or scale it (including by copying to new ad accounts). Conversion rates also don't fluctuate as much as on FB.
The main ad formats on BIGO Ads are Native Image, Native Video and interactive ads. Native Video performs best among them. Several traffic buying models are available, with cost per install currently considered the strongest option.
Campaign Structure and Optimization
The campaign structure also resembles FB (Campaign - Ad Set - Ads) and generally works in a similar way. The main difference is in optimization. For reasons that aren't always clear, BIGO Ads can severely underspend the assigned budget, so it's better to start small (up to $30). On the upside, with decent traffic volume, by day 1-2 you can usually tell whether to stop a creative or scale it (including by copying to new ad accounts). Conversion rates also don't fluctuate as much as on FB.
The main ad formats on BIGO Ads are Native Image, Native Video and interactive ads. Native Video performs best among them. Several traffic buying models are available, with cost per install currently considered the strongest option.
Campaign Structure and Optimization
The campaign structure also resembles FB (Campaign - Ad Set - Ads) and generally works in a similar way. The main difference is in optimization. For reasons that aren't always clear, BIGO Ads can severely underspend the assigned budget, so it's better to start small (up to $30). On the upside, with decent traffic volume, by day 1-2 you can usually tell whether to stop a creative or scale it (including by copying to new ad accounts). Conversion rates also don't fluctuate as much as on FB.
The main ad formats on BIGO Ads are Native Image, Native Video and interactive ads. Native Video performs best among them. Several traffic buying models are available, with cost per install currently considered the strongest option.
Campaign Structure and Optimization
The campaign structure also resembles FB (Campaign - Ad Set - Ads) and generally works in a similar way. The main difference is in optimization. For reasons that aren't always clear, BIGO Ads can severely underspend the assigned budget, so it's better to start small (up to $30). On the upside, with decent traffic volume, by day 1-2 you can usually tell whether to stop a creative or scale it (including by copying to new ad accounts). Conversion rates also don't fluctuate as much as on FB.
Комментарии