ironSource is one of the largest in-app advertising networks, with an audience of 2.5 billion users (for comparison, Facebook has 3 billion).
So why is it rarely discussed despite its size? Agency accounts for running gray- and black-hat verticals are hard to get, even for large teams. That's why there's so little public information about this traffic source.
Nevertheless, here's what we can reliably say about it:
Gambling Territory
Most traffic on ironSource goes to gambling (ROI on successful campaigns typically exceeds 60-80%). For gambling, the hottest GEOs on ironSource right now are Tier-1 countries, although Turkey and LATAM (especially Brazil) also perform well.
ironSource is one of the largest in-app advertising networks, with an audience of 2.5 billion users (for comparison, Facebook has 3 billion).
So why is it rarely discussed despite its size? Agency accounts for running gray- and black-hat verticals are hard to get, even for large teams. That's why there's so little public information about this traffic source.
Nevertheless, here's what we can reliably say about it:
Gambling Territory
Most traffic on ironSource goes to gambling (ROI on successful campaigns typically exceeds 60-80%). For gambling, the hottest GEOs on ironSource right now are Tier-1 countries, although Turkey and LATAM (especially Brazil) also perform well.
ironSource is one of the largest in-app advertising networks, with an audience of 2.5 billion users (for comparison, Facebook has 3 billion).
So why is it rarely discussed despite its size? Agency accounts for running gray- and black-hat verticals are hard to get, even for large teams. That's why there's so little public information about this traffic source.
Nevertheless, here's what we can reliably say about it:
Gambling Territory
Most traffic on ironSource goes to gambling (ROI on successful campaigns typically exceeds 60-80%). For gambling, the hottest GEOs on ironSource right now are Tier-1 countries, although Turkey and LATAM (especially Brazil) also perform well.
ironSource is one of the largest in-app advertising networks, with an audience of 2.5 billion users (for comparison, Facebook has 3 billion).
So why is it rarely discussed despite its size? Agency accounts for running gray- and black-hat verticals are hard to get, even for large teams. That's why there's so little public information about this traffic source.
Nevertheless, here's what we can reliably say about it:
Gambling Territory
Most traffic on ironSource goes to gambling (ROI on successful campaigns typically exceeds 60-80%). For gambling, the hottest GEOs on ironSource right now are Tier-1 countries, although Turkey and LATAM (especially Brazil) also perform well.
Stable Traffic Flow
ironSource rarely experiences significant drops in traffic volume or quality. Plus, low competition means campaigns tend to stay profitable for longer.
50% of a Campaign's Success Comes Down to Creatives
If a creative has a high IPM (installs per 1,000 impressions), it can win auctions even with a low bid. That's why media buyers working with ironSource focus most of their efforts on developing creatives. Fortunately, the platform's moderation approves even very aggressive creatives.
Whitelists and Blacklists
ironSource brings together a wide range of placements. Some deliver excellent conversions, while others are complete crap. Naturally, the best ones go on the whitelist and the worst ones on the blacklist. It might seem impossible to figure out where to run traffic without extensive testing, but there's one way around it.
ironSource rarely experiences significant drops in traffic volume or quality. Plus, low competition means campaigns tend to stay profitable for longer.
50% of a Campaign's Success Comes Down to Creatives
If a creative has a high IPM (installs per 1,000 impressions), it can win auctions even with a low bid. That's why media buyers working with ironSource focus most of their efforts on developing creatives. Fortunately, the platform's moderation approves even very aggressive creatives.
Whitelists and Blacklists
ironSource brings together a wide range of placements. Some deliver excellent conversions, while others are complete crap. Naturally, the best ones go on the whitelist and the worst ones on the blacklist. It might seem impossible to figure out where to run traffic without extensive testing, but there's one way around it.
ironSource rarely experiences significant drops in traffic volume or quality. Plus, low competition means campaigns tend to stay profitable for longer.
50% of a Campaign's Success Comes Down to Creatives
If a creative has a high IPM (installs per 1,000 impressions), it can win auctions even with a low bid. That's why media buyers working with ironSource focus most of their efforts on developing creatives. Fortunately, the platform's moderation approves even very aggressive creatives.
Whitelists and Blacklists
ironSource brings together a wide range of placements. Some deliver excellent conversions, while others are complete crap. Naturally, the best ones go on the whitelist and the worst ones on the blacklist. It might seem impossible to figure out where to run traffic without extensive testing, but there's one way around it.
ironSource rarely experiences significant drops in traffic volume or quality. Plus, low competition means campaigns tend to stay profitable for longer.
50% of a Campaign's Success Comes Down to Creatives
If a creative has a high IPM (installs per 1,000 impressions), it can win auctions even with a low bid. That's why media buyers working with ironSource focus most of their efforts on developing creatives. Fortunately, the platform's moderation approves even very aggressive creatives.
Whitelists and Blacklists
ironSource brings together a wide range of placements. Some deliver excellent conversions, while others are complete crap. Naturally, the best ones go on the whitelist and the worst ones on the blacklist. It might seem impossible to figure out where to run traffic without extensive testing, but there's one way around it.
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