It's been a while since our last traffic source breakdown - today we're covering Mintegral, an in-app source that agency account providers have been actively pushing recently.

What Is Mintegral?

Mintegral is a programmatic advertising platform historically strongest in Asian countries (Japan, Korea, China, Vietnam, etc.). Recently, it's also been expanding into other regions. The network currently delivers over 1.2 billion impressions a day across more than 100k apps.

Testing Budget

According to available guides, a proper test requires up to 100 target events - preferably optimizing for deposits (there's an important detail we'll cover next). CPD ranges from $15 to $40-50 depending on the GEO and difficulty. That means it's worth budgeting at least $1.5k to test one campaign setup.

Traffic Optimization

Like several other in-app sources, Mintegral requires quite a bit of work before you can get truly high-quality traffic. This includes:

- Setting up and checking postbacks to give the algorithm as much data as possible (including data on organic users).

- Filtering publishers by quality. You can buy blacklists and whitelists or ask your agency account sellers for them, but you also need to collect and analyze your own stats carefully.

- Optimizing for the bottom of the funnel - targeting CPD. If you optimize for installs or registrations, conversion rates will be extremely low because Mintegral will bring in the wrong audience.

Creative Moderation

As for moderation, industry colleagues say Mintegral's creative review is fairly relaxed compared to other in-app networks.

It's been a while since our last traffic source breakdown - today we're covering Mintegral, an in-app source that agency account providers have been actively pushing recently.

What Is Mintegral?

Mintegral is a programmatic advertising platform historically strongest in Asian countries (Japan, Korea, China, Vietnam, etc.). Recently, it's also been expanding into other regions. The network currently delivers over 1.2 billion impressions a day across more than 100k apps.

Testing Budget

According to available guides, a proper test requires up to 100 target events - preferably optimizing for deposits (there's an important detail we'll cover next). CPD ranges from $15 to $40-50 depending on the GEO and difficulty. That means it's worth budgeting at least $1.5k to test one campaign setup.

Traffic Optimization

Like several other in-app sources, Mintegral requires quite a bit of work before you can get truly high-quality traffic. This includes:

- Setting up and checking postbacks to give the algorithm as much data as possible (including data on organic users).

- Filtering publishers by quality. You can buy blacklists and whitelists or ask your agency account sellers for them, but you also need to collect and analyze your own stats carefully.

- Optimizing for the bottom of the funnel - targeting CPD. If you optimize for installs or registrations, conversion rates will be extremely low because Mintegral will bring in the wrong audience.

Creative Moderation

As for moderation, industry colleagues say Mintegral's creative review is fairly relaxed compared to other in-app networks.

It's been a while since our last traffic source breakdown - today we're covering Mintegral, an in-app source that agency account providers have been actively pushing recently.

What Is Mintegral?

Mintegral is a programmatic advertising platform historically strongest in Asian countries (Japan, Korea, China, Vietnam, etc.). Recently, it's also been expanding into other regions. The network currently delivers over 1.2 billion impressions a day across more than 100k apps.

Testing Budget

According to available guides, a proper test requires up to 100 target events - preferably optimizing for deposits (there's an important detail we'll cover next). CPD ranges from $15 to $40-50 depending on the GEO and difficulty. That means it's worth budgeting at least $1.5k to test one campaign setup.

Traffic Optimization

Like several other in-app sources, Mintegral requires quite a bit of work before you can get truly high-quality traffic. This includes:

- Setting up and checking postbacks to give the algorithm as much data as possible (including data on organic users).

- Filtering publishers by quality. You can buy blacklists and whitelists or ask your agency account sellers for them, but you also need to collect and analyze your own stats carefully.

- Optimizing for the bottom of the funnel - targeting CPD. If you optimize for installs or registrations, conversion rates will be extremely low because Mintegral will bring in the wrong audience.

Creative Moderation

As for moderation, industry colleagues say Mintegral's creative review is fairly relaxed compared to other in-app networks.

It's been a while since our last traffic source breakdown - today we're covering Mintegral, an in-app source that agency account providers have been actively pushing recently.

What Is Mintegral?

Mintegral is a programmatic advertising platform historically strongest in Asian countries (Japan, Korea, China, Vietnam, etc.). Recently, it's also been expanding into other regions. The network currently delivers over 1.2 billion impressions a day across more than 100k apps.

Testing Budget

According to available guides, a proper test requires up to 100 target events - preferably optimizing for deposits (there's an important detail we'll cover next). CPD ranges from $15 to $40-50 depending on the GEO and difficulty. That means it's worth budgeting at least $1.5k to test one campaign setup.

Traffic Optimization

Like several other in-app sources, Mintegral requires quite a bit of work before you can get truly high-quality traffic. This includes:

- Setting up and checking postbacks to give the algorithm as much data as possible (including data on organic users).

- Filtering publishers by quality. You can buy blacklists and whitelists or ask your agency account sellers for them, but you also need to collect and analyze your own stats carefully.

- Optimizing for the bottom of the funnel - targeting CPD. If you optimize for installs or registrations, conversion rates will be extremely low because Mintegral will bring in the wrong audience.

Creative Moderation

As for moderation, industry colleagues say Mintegral's creative review is fairly relaxed compared to other in-app networks.