Moloco Ads really stands out. First, besides its own traffic, Moloco resells other sources (for example, impressions from Unity and ironSource). Second, it puts a strong emphasis on AI optimization.
And that's not just a marketing phrase to grab attention: 330 of Moloco's 600 employees are machine learning specialists.
This brings several advantages:
• Large volumes of diverse traffic, so a team's daily spend can easily reach $20k or more.
• Fast approval of ad campaigns and creatives.
• Good conversion rates thanks to an advanced algorithm + the ability to optimize for any event (such as registration or deposit).
What should you know before working with Moloco?
1. It's better to run traffic to Android apps because the auction isn't overheated and installs can be cheap.
2. As for GEOs, you can successfully run ads in any country (apparently thanks to the variety of traffic sources). So you can stick to your favorite GEOs.
3. For successful campaigns, you need to know GEO-level metrics (CPI, CTR, and so on).
4. You can also get Moloco DSP agency accounts from them (with the lowest commission on the market) and receive a detailed consultation on all the nuances as a bonus. For example, how to set up postbacks or which creative approaches to use.





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