Snapchat is one of the world's most popular platforms. In 2025, it passed 900 million MAU, and 1 billion was expected by the end of that same year. Here are a few important things to know about this traffic source:

Young Audience

It's a very youth-oriented social network - in the US and some other countries, Gen Z accounts for over 50% of the audience. Younger users tend to convert less effectively with typical affiliate marketing approaches (and require more marketing know-how) + they generally have less spending power.

Campaign Setup and Moderation

The campaign setup process is very similar to Facebook, so switching over should be relatively easy. However, the optimization algorithm seems to work a bit worse. Industry colleagues also often complain about strict moderation, which frequently rejects even well-cleaned-up creatives.

CPM and Cost per Click

On the upside, CPM is genuinely low. According to Gupta Media, average CPM in 2025 was $8.60. Average cost per click was around $0.50, according to the same source. From what colleagues say, a reasonable optimization budget starts at roughly $30-50, depending on GEO and vertical.

Ad Formats

There's a wide range of ad formats: from unusual Sponsored Places (with location-based events) and AR Lenses to more familiar Vertical Ads (up to 10 seconds), carousels, and Commercials (6-180 seconds, with limited skipping).

Suitable Offers

Overall, Snapchat Ads is suitable for quick impulse purchases in e-commerce + promoting apps/games to audiences in the US and UK. For classic affiliate offers (like weight loss or joint health), there aren't enough older users.

Snapchat is one of the world's most popular platforms. In 2025, it passed 900 million MAU, and 1 billion was expected by the end of that same year. Here are a few important things to know about this traffic source:

Young Audience

It's a very youth-oriented social network - in the US and some other countries, Gen Z accounts for over 50% of the audience. Younger users tend to convert less effectively with typical affiliate marketing approaches (and require more marketing know-how) + they generally have less spending power.

Campaign Setup and Moderation

The campaign setup process is very similar to Facebook, so switching over should be relatively easy. However, the optimization algorithm seems to work a bit worse. Industry colleagues also often complain about strict moderation, which frequently rejects even well-cleaned-up creatives.

CPM and Cost per Click

On the upside, CPM is genuinely low. According to Gupta Media, average CPM in 2025 was $8.60. Average cost per click was around $0.50, according to the same source. From what colleagues say, a reasonable optimization budget starts at roughly $30-50, depending on GEO and vertical.

Ad Formats

There's a wide range of ad formats: from unusual Sponsored Places (with location-based events) and AR Lenses to more familiar Vertical Ads (up to 10 seconds), carousels, and Commercials (6-180 seconds, with limited skipping).

Suitable Offers

Overall, Snapchat Ads is suitable for quick impulse purchases in e-commerce + promoting apps/games to audiences in the US and UK. For classic affiliate offers (like weight loss or joint health), there aren't enough older users.

Snapchat is one of the world's most popular platforms. In 2025, it passed 900 million MAU, and 1 billion was expected by the end of that same year. Here are a few important things to know about this traffic source:

Young Audience

It's a very youth-oriented social network - in the US and some other countries, Gen Z accounts for over 50% of the audience. Younger users tend to convert less effectively with typical affiliate marketing approaches (and require more marketing know-how) + they generally have less spending power.

Campaign Setup and Moderation

The campaign setup process is very similar to Facebook, so switching over should be relatively easy. However, the optimization algorithm seems to work a bit worse. Industry colleagues also often complain about strict moderation, which frequently rejects even well-cleaned-up creatives.

CPM and Cost per Click

On the upside, CPM is genuinely low. According to Gupta Media, average CPM in 2025 was $8.60. Average cost per click was around $0.50, according to the same source. From what colleagues say, a reasonable optimization budget starts at roughly $30-50, depending on GEO and vertical.

Ad Formats

There's a wide range of ad formats: from unusual Sponsored Places (with location-based events) and AR Lenses to more familiar Vertical Ads (up to 10 seconds), carousels, and Commercials (6-180 seconds, with limited skipping).

Suitable Offers

Overall, Snapchat Ads is suitable for quick impulse purchases in e-commerce + promoting apps/games to audiences in the US and UK. For classic affiliate offers (like weight loss or joint health), there aren't enough older users.

Snapchat is one of the world's most popular platforms. In 2025, it passed 900 million MAU, and 1 billion was expected by the end of that same year. Here are a few important things to know about this traffic source:

Young Audience

It's a very youth-oriented social network - in the US and some other countries, Gen Z accounts for over 50% of the audience. Younger users tend to convert less effectively with typical affiliate marketing approaches (and require more marketing know-how) + they generally have less spending power.

Campaign Setup and Moderation

The campaign setup process is very similar to Facebook, so switching over should be relatively easy. However, the optimization algorithm seems to work a bit worse. Industry colleagues also often complain about strict moderation, which frequently rejects even well-cleaned-up creatives.

CPM and Cost per Click

On the upside, CPM is genuinely low. According to Gupta Media, average CPM in 2025 was $8.60. Average cost per click was around $0.50, according to the same source. From what colleagues say, a reasonable optimization budget starts at roughly $30-50, depending on GEO and vertical.

Ad Formats

There's a wide range of ad formats: from unusual Sponsored Places (with location-based events) and AR Lenses to more familiar Vertical Ads (up to 10 seconds), carousels, and Commercials (6-180 seconds, with limited skipping).

Suitable Offers

Overall, Snapchat Ads is suitable for quick impulse purchases in e-commerce + promoting apps/games to audiences in the US and UK. For classic affiliate offers (like weight loss or joint health), there aren't enough older users.