Google Ads Disapprovals

After setting up a campaign, avoiding bans, and handling the technical side, the real test begins — finding a working ad setup that converts without triggering disapprovals.

Clickbait
This happens when ads look too much like teasers. Even if text and visuals are fine individually, their combination may trigger disapproval.
Solution:

Change either the text or creative — often that’s enough.
If disapprovals keep coming for no clear reason, test each element separately.

Health in Personalized Advertising
Disapprovals occur when ads mention specific medical conditions like hypertension, varicose veins, or joint pain.
Solution:

Submit leads through a form (API).
Use general health claims like “supports overall wellness” or “helps maintain energy.”

Implied Interactivity
This happens when ads directly address the user.
Examples:

“Get your discount now!” → “Discount available now”
“Click to learn more” → “More info at the link”
“Download the app and start today” → “App available for download”
Solution:
Remove direct calls to the user — disapprovals usually stop.

Compromised Site
Google has become strict with this type of disapproval. Common triggers:

Suspicious trackers or scripts.
Redirects, pop-ups, or comeback buttons.
Template-like or AI-generated code with unclean metadata.
Cheap domains (.xyz, .top, etc.) instead of .com/.net.
Suspicious IP addresses.
Missing sitemap.xml or robots.txt.
Fixes:
Use a solid domain and reliable hosting with a dedicated IP (preferably in Europe).
Clean the code (tools like ChatGPT or VirusTotal can help). Best option: custom-coded site.
Add sitemap.xml and robots.txt for trust.
Remove automatic redirects and unknown domains from the code.
Optional but useful: add a privacy policy and social links.

Unreliable Claims
Overpromising can trigger disapproval. Tone down the wording: say “may help” instead of “guaranteed solution.”

Improper Content
AI moderation may flag vulgar or sensitive material. Hide or soften it.

Avoid unnecessary symbols, exclamation marks, or phone numbers in ads.
If you’re unsure why disapprovals occur, test each element separately.

After setting up a campaign, avoiding bans, and handling the technical side, the real test begins — finding a working ad setup that converts without triggering disapprovals.

Clickbait
This happens when ads look too much like teasers. Even if text and visuals are fine individually, their combination may trigger disapproval.
Solution:

Change either the text or creative — often that’s enough.
If disapprovals keep coming for no clear reason, test each element separately.

Health in Personalized Advertising
Disapprovals occur when ads mention specific medical conditions like hypertension, varicose veins, or joint pain.
Solution:

Submit leads through a form (API).
Use general health claims like “supports overall wellness” or “helps maintain energy.”

Implied Interactivity
This happens when ads directly address the user.
Examples:

“Get your discount now!” → “Discount available now”
“Click to learn more” → “More info at the link”
“Download the app and start today” → “App available for download”
Solution:
Remove direct calls to the user — disapprovals usually stop.

Compromised Site
Google has become strict with this type of disapproval. Common triggers:

Suspicious trackers or scripts.
Redirects, pop-ups, or comeback buttons.
Template-like or AI-generated code with unclean metadata.
Cheap domains (.xyz, .top, etc.) instead of .com/.net.
Suspicious IP addresses.
Missing sitemap.xml or robots.txt.
Fixes:
Use a solid domain and reliable hosting with a dedicated IP (preferably in Europe).
Clean the code (tools like ChatGPT or VirusTotal can help). Best option: custom-coded site.
Add sitemap.xml and robots.txt for trust.
Remove automatic redirects and unknown domains from the code.
Optional but useful: add a privacy policy and social links.

Unreliable Claims
Overpromising can trigger disapproval. Tone down the wording: say “may help” instead of “guaranteed solution.”

Improper Content
AI moderation may flag vulgar or sensitive material. Hide or soften it.

Avoid unnecessary symbols, exclamation marks, or phone numbers in ads.
If you’re unsure why disapprovals occur, test each element separately.

After setting up a campaign, avoiding bans, and handling the technical side, the real test begins — finding a working ad setup that converts without triggering disapprovals.

Clickbait
This happens when ads look too much like teasers. Even if text and visuals are fine individually, their combination may trigger disapproval.
Solution:

Change either the text or creative — often that’s enough.
If disapprovals keep coming for no clear reason, test each element separately.

Health in Personalized Advertising
Disapprovals occur when ads mention specific medical conditions like hypertension, varicose veins, or joint pain.
Solution:

Submit leads through a form (API).
Use general health claims like “supports overall wellness” or “helps maintain energy.”

Implied Interactivity
This happens when ads directly address the user.
Examples:

“Get your discount now!” → “Discount available now”
“Click to learn more” → “More info at the link”
“Download the app and start today” → “App available for download”
Solution:
Remove direct calls to the user — disapprovals usually stop.

Compromised Site
Google has become strict with this type of disapproval. Common triggers:

Suspicious trackers or scripts.
Redirects, pop-ups, or comeback buttons.
Template-like or AI-generated code with unclean metadata.
Cheap domains (.xyz, .top, etc.) instead of .com/.net.
Suspicious IP addresses.
Missing sitemap.xml or robots.txt.
Fixes:
Use a solid domain and reliable hosting with a dedicated IP (preferably in Europe).
Clean the code (tools like ChatGPT or VirusTotal can help). Best option: custom-coded site.
Add sitemap.xml and robots.txt for trust.
Remove automatic redirects and unknown domains from the code.
Optional but useful: add a privacy policy and social links.

Unreliable Claims
Overpromising can trigger disapproval. Tone down the wording: say “may help” instead of “guaranteed solution.”

Improper Content
AI moderation may flag vulgar or sensitive material. Hide or soften it.

Avoid unnecessary symbols, exclamation marks, or phone numbers in ads.
If you’re unsure why disapprovals occur, test each element separately.

After setting up a campaign, avoiding bans, and handling the technical side, the real test begins — finding a working ad setup that converts without triggering disapprovals.

Clickbait
This happens when ads look too much like teasers. Even if text and visuals are fine individually, their combination may trigger disapproval.
Solution:

Change either the text or creative — often that’s enough.
If disapprovals keep coming for no clear reason, test each element separately.

Health in Personalized Advertising
Disapprovals occur when ads mention specific medical conditions like hypertension, varicose veins, or joint pain.
Solution:

Submit leads through a form (API).
Use general health claims like “supports overall wellness” or “helps maintain energy.”

Implied Interactivity
This happens when ads directly address the user.
Examples:

“Get your discount now!” → “Discount available now”
“Click to learn more” → “More info at the link”
“Download the app and start today” → “App available for download”
Solution:
Remove direct calls to the user — disapprovals usually stop.

Compromised Site
Google has become strict with this type of disapproval. Common triggers:

Suspicious trackers or scripts.
Redirects, pop-ups, or comeback buttons.
Template-like or AI-generated code with unclean metadata.
Cheap domains (.xyz, .top, etc.) instead of .com/.net.
Suspicious IP addresses.
Missing sitemap.xml or robots.txt.
Fixes:
Use a solid domain and reliable hosting with a dedicated IP (preferably in Europe).
Clean the code (tools like ChatGPT or VirusTotal can help). Best option: custom-coded site.
Add sitemap.xml and robots.txt for trust.
Remove automatic redirects and unknown domains from the code.
Optional but useful: add a privacy policy and social links.

Unreliable Claims
Overpromising can trigger disapproval. Tone down the wording: say “may help” instead of “guaranteed solution.”

Improper Content
AI moderation may flag vulgar or sensitive material. Hide or soften it.

Avoid unnecessary symbols, exclamation marks, or phone numbers in ads.
If you’re unsure why disapprovals occur, test each element separately.

Google Ads Disapprovals

On to the next topic

Google Ads Disapprovals

On to the next topic

Google Ads Disapprovals

On to the next topic

Google Ads Disapprovals

On to the next topic