The advent of MCPs has already revolutionized media buying. While some MCPs still operate imperfectly, it's still useful for affiliate marketers to understand what they are and how to use them.
An MCP server is an intermediary program that enables AI applications to connect to external systems: databases, file storage, CRM, third-party APIs, and other resources. It operates according to a single standard—the Model Context Protocol (MCP), developed by Anthropic.
Here's a quick table of MCP servers relevant to affiliate marketers; below, we'll look at how to configure each one.
In addition to those listed in the table, Higgsfield, Canva, Google Sheets, and FB Library also have their own MCPs, while an unofficial one is available.
| Service | Official server | Where it works | Permissions | What you need |
| Meta Ads | mcp.facebook.com/ads, beta since April 29, 2026 | Remotely, from Meta | Read and write | Log in via Facebook with access to your account |
| Google Ads | googleads/google-ads-mcp | Local or in your cloud | Read only | Google Cloud project with Google Ads API enabled |
| Keitaro | No, but community servers available | Local | Varies by server | Tracker API key |