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  1. The Basics of Affiliate Marketing
  2. /RevShare

RevShare

8/20/20262 min read
2

RevShare is when you don’t get a fixed amount, but a percentage of the advertiser’s profit from the players you bring in. The more they spend, the higher your earnings.

How it works
For example, if a player loses $5,000 in a casino, you’re entitled to 50% of that profit. However, the advertiser usually deducts their expenses first — commissions, bonuses, payments — and then splits the remaining amount with you. So instead of $2,500, you might get $1,750.

What is Admin Fee?
These are the advertiser’s costs: player bonuses, payment system commissions, taxes, etc. They reduce your final payout.

Where RevShare is used
It works best where players spend a lot over time — in gambling, betting, finance, and other niches with high-value, long-term services.

How RevShare differs from CPA
CPA pays a fixed amount immediately for an action (like registration or deposit). RevShare gives a percentage of everything the player spends over time. Sometimes both models are combined.

Key features of RevShare

  • Earnings can fluctuate — more if the player is active, less if not
  • Restrictions may apply by country, cookie duration, and maximum profit per player
  • Players can generate revenue for years

Risks and drawbacks

  • Money doesn’t come immediately — you need a financial buffer
  • Affiliate programs may change terms or close
  • Traffic may exist, but real betting activity can be low

If your budget is tight and you need fast results — go with CPA. If you have quality traffic and can wait — RevShare can generate more revenue in the long run.

On to the next topic

  • Spend Model
  • CPA (Cost per Action)
  • Hybrid
  1. The Basics of Affiliate Marketing
  2. /RevShare

RevShare

8/20/20262 min read
2

RevShare is when you don’t get a fixed amount, but a percentage of the advertiser’s profit from the players you bring in. The more they spend, the higher your earnings.

How it works
For example, if a player loses $5,000 in a casino, you’re entitled to 50% of that profit. However, the advertiser usually deducts their expenses first — commissions, bonuses, payments — and then splits the remaining amount with you. So instead of $2,500, you might get $1,750.

What is Admin Fee?
These are the advertiser’s costs: player bonuses, payment system commissions, taxes, etc. They reduce your final payout.

Where RevShare is used
It works best where players spend a lot over time — in gambling, betting, finance, and other niches with high-value, long-term services.

How RevShare differs from CPA
CPA pays a fixed amount immediately for an action (like registration or deposit). RevShare gives a percentage of everything the player spends over time. Sometimes both models are combined.

Key features of RevShare

  • Earnings can fluctuate — more if the player is active, less if not
  • Restrictions may apply by country, cookie duration, and maximum profit per player
  • Players can generate revenue for years

Risks and drawbacks

  • Money doesn’t come immediately — you need a financial buffer
  • Affiliate programs may change terms or close
  • Traffic may exist, but real betting activity can be low

If your budget is tight and you need fast results — go with CPA. If you have quality traffic and can wait — RevShare can generate more revenue in the long run.

On to the next topic

  • Spend Model
  • CPA (Cost per Action)
  • Hybrid