Trust Rate is a key metric that directly affects your ad account’s spend limits and the ability to scale campaigns. You can check your Trust Rate using the Ads Trust browser extension.
Trust Rate Tiers:
- Tier 0 — High risk: Daily limit: $25–50. Maximum 1 ad account per Business Manager.
- Tier 1 — Medium risk: Daily limit: $50–250. Up to 3 ad accounts per Business Manager.
- Tier 2 — Low risk: Daily limit can reach up to $5,000.
- Tier 3 — No risk: No spend limits; Facebook fully trusts the account.
What Trust Rate affects:
- Maximum daily budget allocation.
- Number of ad accounts that can be linked to the Business Manager.
- How quickly the account “grows” in spend and levels up to the next tier.
How to increase Trust Rate:
- Long account warm-up on “white” traffic: consistent activity with high-quality content builds Facebook’s trust.
- Regular boosting of the Fan Page after warm-up: maintains Trust Rate and prevents Tier drops.
- Minimize rejections and complaints: use safe creatives, proven block-avoidance methods, and properly “whitelisted” content.
- Spend history: stable campaigns without sudden spikes help the account level up.
Example: An account at Tier 0 runs $200 without any rejections or complaints. Facebook analyzes the results and may upgrade the account to Tier 1, unlocking higher spend limits and more ad opportunities.
Key point: Trust Rate cannot be bought — it’s earned through stability and proper account management.