A WebView is an app component that opens a web page directly inside the app. From the user’s perspective, it looks like a normal app, while the actual target offer (landing page, affiliate link, etc.) is loaded inside.
Key element: the deep link — a URL that directs the user straight to the offer and tracks campaign parameters (offer ID, creative, traffic source).
For moderation bypass, a placeholder (cloaking) is used: reviewers see a “safe” app (game, news service), while the user is redirected to the offer.
Advantages of WebView apps:
- Open web pages without leaving the app interface
- Integrate chat or other communication tools
- Access statistics via mobile trackers
- Test and segment audiences
- Scale traffic through Facebook, TikTok, Google, and more
- User trust: apps are checked in Google Play
- Affordable app rental and potential monetization through push notifications
Challenges of WebView apps:
- Store moderation (especially App Store) can block an app even after automated approval
- Average lifespan: 3 days to 3 weeks
- Bans can occur for copied content or incorrect placeholders
How to get a WebView app:
- Builders: templates and ready-made graphic packs; good for beginners
- Custom development: DIY or via a developer (Unity, Kotlin, React JS, Android Studio); cost $100–$200
- Buying a ready app: full code access, can embed offers; cost from $1,000
- Rental: cheaper but higher risk of fraud
What to consider:
- Placeholder must be thematically relevant
- Examples:
- Dating offer → photo app
- Betting → sports news, winning stories
- Gambling → simple game with privacy policy
- High-quality graphics and sound improve chances of passing moderation
- The offer should appeal to a wide audience