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  1. Traffic sources
  2. /What is a Setup?

What is a Setup?

8/18/20263 min read
0

Contents

  1. Types of Accounts and Tools
  2. Current Facebook Setups

A setup is a combination of different Facebook accounts and tools that a media buyer assembles like building blocks for efficient traffic management.

Types of Accounts and Tools

  • Autoreg / Autobots — automatically created profiles, sometimes used to run ads directly, often linked to other accounts.
  • Self-registered / Manual accounts — manually created accounts with real user data.
  • Aged / Verified accounts — older, trusted accounts used to link new accounts. (replaces Moms/Kings)
  • RDP accounts — rented profiles of real people with ad accounts.
  • Account farms — accounts based on autoregs or self-registered accounts that are regularly warmed up.
  • Agency accounts — ad accounts created specifically for agencies or campaigns.
  • Hacked accounts — profiles used without the owner’s permission. (replaces Logs/Brutes)
  • Primary Facebook profile — main profile used to open ad accounts and link other accounts or Business Manager. (replaces Social profile)
  • Business Manager (BM) — system for managing multiple ad accounts, pages, pixels, catalogs, and domains.
  • Facebook Page / Fan Page — public brand or product page used for promotion and running ads.

These elements are combined into a setup to gain control, trust, and the ability to scale campaigns efficiently.

Current Facebook Setups

Setup #1: Aged Account + Linked Ad Accounts
Idea: Use a trusted aged account to transfer credibility to autoregs.
Process:

  1. Acquire or rent an aged account (King/Mom/Farm) and several autoregs.
  2. Link autoregs to the trusted account as ad account admins.
  3. Add autoregs to ad accounts after a short warm-up.
    One aged account can manage up to 9 ad accounts, often with a single payment card.

Pros:

  • Cheap and simple to implement
  • Handles Risk Payment spikes better than BM + ad accounts

Cons:

  • Limited trust and links of the aged account
  • Losing access to ad accounts or Pages during ZRD or checks
  • Cannot save pixels or CAPI

Setup #2: BM + Linked Ad Accounts
Idea: Popular setup for high traffic volumes.
Process:

  1. Acquire several aged accounts as future BM admins.
  2. Create BM on one aged account and link all ad accounts.
  3. Add backup admins for recovery in case of a block.

Pros:

  • Economical for low-limit ad accounts
  • Control over Pages and ad accounts within BM
  • Supports CAPI, pixels, domains, and catalogs
  • No ad account limit

Cons:

  • BM can be blocked by Facebook protection systems
  • Risk Payment is worse during spikes compared to aged account + linked ad accounts
  • Requires warm-up and BM experience

Setup #3: BM + Native BM Ad Accounts
Idea: Simple and reliable scheme without linking.
Process:

  1. Acquire aged accounts to administer BM (one main, others as backups).
  2. Create BM on the main account and ad accounts inside it.
  3. Invite additional admins to generate recovery links.

Pros:

  • Fewer limit drops during rejects
  • Limits and billing grow quickly
  • Minimal risk of losing control over Pages and ad accounts
  • Supports CAPI, pixels, domains, and catalogs

Cons:

  • During ZRD, BM ad accounts are blocked until unlock
  • Some complexity in BM management

Setup #4: Aged Account + Native Personal Ad Account
Idea: Work directly through the ad account on the main profile without linking.

Pros:

  • Easy to implement
  • Maximum trust since no extra operations with ad accounts

Cons:

  • During ZRD on the social profile, ads stop
  • More expensive for high-volume campaigns
  • Hard to find high-limit aged accounts at reasonable prices

Conclusion
When choosing a setup, focus on your experience, skills, and goals. Don’t rely on a single scheme — combine and adapt as needed.

Rule of thumb: One well-warmed aged account is more valuable than multiple fresh accounts.

On to the next topic

  • What is Facebook Ads?
  • CBO and ABO
  • Fan Page on Facebook
  1. Traffic sources
  2. /What is a Setup?

What is a Setup?

8/18/20263 min read
0

Contents

  1. Types of Accounts and Tools
  2. Current Facebook Setups

A setup is a combination of different Facebook accounts and tools that a media buyer assembles like building blocks for efficient traffic management.

Types of Accounts and Tools

  • Autoreg / Autobots — automatically created profiles, sometimes used to run ads directly, often linked to other accounts.
  • Self-registered / Manual accounts — manually created accounts with real user data.
  • Aged / Verified accounts — older, trusted accounts used to link new accounts. (replaces Moms/Kings)
  • RDP accounts — rented profiles of real people with ad accounts.
  • Account farms — accounts based on autoregs or self-registered accounts that are regularly warmed up.
  • Agency accounts — ad accounts created specifically for agencies or campaigns.
  • Hacked accounts — profiles used without the owner’s permission. (replaces Logs/Brutes)
  • Primary Facebook profile — main profile used to open ad accounts and link other accounts or Business Manager. (replaces Social profile)
  • Business Manager (BM) — system for managing multiple ad accounts, pages, pixels, catalogs, and domains.
  • Facebook Page / Fan Page — public brand or product page used for promotion and running ads.

These elements are combined into a setup to gain control, trust, and the ability to scale campaigns efficiently.

Current Facebook Setups

Setup #1: Aged Account + Linked Ad Accounts
Idea: Use a trusted aged account to transfer credibility to autoregs.
Process:

  1. Acquire or rent an aged account (King/Mom/Farm) and several autoregs.
  2. Link autoregs to the trusted account as ad account admins.
  3. Add autoregs to ad accounts after a short warm-up.
    One aged account can manage up to 9 ad accounts, often with a single payment card.

Pros:

  • Cheap and simple to implement
  • Handles Risk Payment spikes better than BM + ad accounts

Cons:

  • Limited trust and links of the aged account
  • Losing access to ad accounts or Pages during ZRD or checks
  • Cannot save pixels or CAPI

Setup #2: BM + Linked Ad Accounts
Idea: Popular setup for high traffic volumes.
Process:

  1. Acquire several aged accounts as future BM admins.
  2. Create BM on one aged account and link all ad accounts.
  3. Add backup admins for recovery in case of a block.

Pros:

  • Economical for low-limit ad accounts
  • Control over Pages and ad accounts within BM
  • Supports CAPI, pixels, domains, and catalogs
  • No ad account limit

Cons:

  • BM can be blocked by Facebook protection systems
  • Risk Payment is worse during spikes compared to aged account + linked ad accounts
  • Requires warm-up and BM experience

Setup #3: BM + Native BM Ad Accounts
Idea: Simple and reliable scheme without linking.
Process:

  1. Acquire aged accounts to administer BM (one main, others as backups).
  2. Create BM on the main account and ad accounts inside it.
  3. Invite additional admins to generate recovery links.

Pros:

  • Fewer limit drops during rejects
  • Limits and billing grow quickly
  • Minimal risk of losing control over Pages and ad accounts
  • Supports CAPI, pixels, domains, and catalogs

Cons:

  • During ZRD, BM ad accounts are blocked until unlock
  • Some complexity in BM management

Setup #4: Aged Account + Native Personal Ad Account
Idea: Work directly through the ad account on the main profile without linking.

Pros:

  • Easy to implement
  • Maximum trust since no extra operations with ad accounts

Cons:

  • During ZRD on the social profile, ads stop
  • More expensive for high-volume campaigns
  • Hard to find high-limit aged accounts at reasonable prices

Conclusion
When choosing a setup, focus on your experience, skills, and goals. Don’t rely on a single scheme — combine and adapt as needed.

Rule of thumb: One well-warmed aged account is more valuable than multiple fresh accounts.

On to the next topic

  • What is Facebook Ads?
  • CBO and ABO
  • Fan Page on Facebook