A setup is a combination of different Facebook accounts and tools that a media buyer assembles like building blocks for efficient traffic management.
Types of Accounts and Tools
- Autoreg / Autobots — automatically created profiles, sometimes used to run ads directly, often linked to other accounts.
- Self-registered / Manual accounts — manually created accounts with real user data.
- Aged / Verified accounts — older, trusted accounts used to link new accounts. (replaces Moms/Kings)
- RDP accounts — rented profiles of real people with ad accounts.
- Account farms — accounts based on autoregs or self-registered accounts that are regularly warmed up.
- Agency accounts — ad accounts created specifically for agencies or campaigns.
- Hacked accounts — profiles used without the owner’s permission. (replaces Logs/Brutes)
- Primary Facebook profile — main profile used to open ad accounts and link other accounts or Business Manager. (replaces Social profile)
- Business Manager (BM) — system for managing multiple ad accounts, pages, pixels, catalogs, and domains.
- Facebook Page / Fan Page — public brand or product page used for promotion and running ads.
These elements are combined into a setup to gain control, trust, and the ability to scale campaigns efficiently.
Current Facebook Setups
Setup #1: Aged Account + Linked Ad Accounts
Idea: Use a trusted aged account to transfer credibility to autoregs.
Process:
- Acquire or rent an aged account (King/Mom/Farm) and several autoregs.
- Link autoregs to the trusted account as ad account admins.
- Add autoregs to ad accounts after a short warm-up.
One aged account can manage up to 9 ad accounts, often with a single payment card.
Pros:
- Cheap and simple to implement
- Handles Risk Payment spikes better than BM + ad accounts
Cons:
- Limited trust and links of the aged account
- Losing access to ad accounts or Pages during ZRD or checks
- Cannot save pixels or CAPI
Setup #2: BM + Linked Ad Accounts
Idea: Popular setup for high traffic volumes.
Process:
- Acquire several aged accounts as future BM admins.
- Create BM on one aged account and link all ad accounts.
- Add backup admins for recovery in case of a block.
Pros:
- Economical for low-limit ad accounts
- Control over Pages and ad accounts within BM
- Supports CAPI, pixels, domains, and catalogs
- No ad account limit
Cons:
- BM can be blocked by Facebook protection systems
- Risk Payment is worse during spikes compared to aged account + linked ad accounts
- Requires warm-up and BM experience
Setup #3: BM + Native BM Ad Accounts
Idea: Simple and reliable scheme without linking.
Process:
- Acquire aged accounts to administer BM (one main, others as backups).
- Create BM on the main account and ad accounts inside it.
- Invite additional admins to generate recovery links.
Pros:
- Fewer limit drops during rejects
- Limits and billing grow quickly
- Minimal risk of losing control over Pages and ad accounts
- Supports CAPI, pixels, domains, and catalogs
Cons:
- During ZRD, BM ad accounts are blocked until unlock
- Some complexity in BM management
Setup #4: Aged Account + Native Personal Ad Account
Idea: Work directly through the ad account on the main profile without linking.
Pros:
- Easy to implement
- Maximum trust since no extra operations with ad accounts
Cons:
- During ZRD on the social profile, ads stop
- More expensive for high-volume campaigns
- Hard to find high-limit aged accounts at reasonable prices
Conclusion
When choosing a setup, focus on your experience, skills, and goals. Don’t rely on a single scheme — combine and adapt as needed.
Rule of thumb: One well-warmed aged account is more valuable than multiple fresh accounts.
