An offer is the set of terms an advertiser sets for working with a product through an affiliate program. It outlines exactly what’s being promoted, what actions they expect from you (conversions), how much you get paid, and any rules or restrictions. Simply put — an offer is what you’re sending traffic to and the rules you follow.
Types of Offers by Access:
Not all offers are open to everyone. There are different levels:
- Public Offers
Open to anyone registered in the affiliate network. You can grab them and start running without extra hurdles. - Request-Only (VIP) Offers
You need to apply, explain where your traffic will come from, and sometimes do a short interview. These offers require a more professional approach. - Private Offers
The most exclusive, available only to selected affiliates or teams with a strong track record. Lower competition often means higher payouts.
Popular Offer Categories:
Affiliate networks have almost everything, but here are the most common categories in the CIS:
- E-commerce (Physical Products) — tech gadgets, clothes, accessories, and more.
- Nutra — health and beauty products: supplements, skincare, weight-loss products, even adult goods.
- Dating — online dating platforms, from mainstream to niche adult services.
- Gambling — casinos, slots, and other betting platforms.
What to Know About an Offer:
Offers usually come in a card format with key info:
- Product description and unique features.
- Geo — regions where you can advertise.
- Traffic rules — allowed and prohibited sources.
- Hold time — how long leads are checked before payout.
- KPI & user flow — how the user should behave to count as a lead.
- Landing page price — too high can trigger ad platform blocks.
Why Following the Rules Matters:
Breaking offer rules can cost you money or even your access to the network. Reputation in affiliate marketing is crucial — one serious mistake can close many doors. Always read all the terms carefully and consult your manager if needed.