Link building (from “link” + “building”) is the process of acquiring external links to your website. Simply put: the more quality sites link to you, the higher your rankings in search results.
External links are visits from other websites, blogs, and forums to your site. Search engines treat links as votes of confidence: if other sites consider your content valuable, the search engine does too.
Why link building really works
- For SEO: links help your site climb in search results.
- For sales: users follow links and take targeted actions.
- For branding: the more authoritative sources mention your site, the higher its recognition.
The ideal scenario is when sites link to you naturally. But until your site becomes well-known, you’ll need to act proactively: write articles, reviews, interviews, publish in directories and social media, and request feedback.
Where to place links
Some sources work best:
- Thematic sites and media — write helpful content and insert links to your site. Effective and free.
- Blogs — your own or third-party: Medium, LinkedIn, TJournal, etc.
- Review sites — genuine reviews build trust and provide links.
- Social media — grateful users and bloggers can leave links.
- Maps and directories — Google My Business, Yandex.Directory.
- Forums — links should be useful, not spammy.
You can also buy links through marketplaces like Sape, GoGetLinks, Miralinks. Prices depend on site quality, traffic, and relevance.
Caution: link spam
Buying links in bulk is risky. Search engines quickly notice a sudden spike in link volume and may ban your site or drop its rankings. So: mix sources, choose quality sites, and grow links gradually.
Tips for effective link building
- Links work better on older domains.
- Posting on a competitor’s site can be beneficial.
- Diversify sources: reviews, media, blogs, forums.
- Links placed at the beginning of the text perform better.
- Link content must be relevant to the page it points to.