Let's jump straight to how to spy creatives in practice and look at 3 working methods + 1 additional one.
1. How to work with spy services
What specifically to look for in a spy:
Top approaches and style: what placements (Stories, Feed, Reels), formats, and triggers are competitors using.
Creative lifespan: if a combination is actively running for more than 3 days, the buyer has definitely already tested it, meaning it's most likely profitable.
Breaking through cloaks: be sure to check the real landing page (read specialized articles on how to do this).
Offer and split tests: what product are they spying on, and are they testing different storefronts?
By the end, you should have a pool of ideas to put together your own improved campaign: tweak the pre-landing triggers, change the editing, and localize the approach. At the same time, collect as many approaches from the spy feed as possible that have been running over the past 1-2 weeks.
Let's jump straight to how to spy creatives in practice and look at 3 working methods + 1 additional one.
1. How to work with spy services
What specifically to look for in a spy:
Top approaches and style: what placements (Stories, Feed, Reels), formats, and triggers are competitors using.
Creative lifespan: if a combination is actively running for more than 3 days, the buyer has definitely already tested it, meaning it's most likely profitable.
Breaking through cloaks: be sure to check the real landing page (read specialized articles on how to do this).
Offer and split tests: what product are they spying on, and are they testing different storefronts?
By the end, you should have a pool of ideas to put together your own improved campaign: tweak the pre-landing triggers, change the editing, and localize the approach. At the same time, collect as many approaches from the spy feed as possible that have been running over the past 1-2 weeks.
Let's jump straight to how to spy creatives in practice and look at 3 working methods + 1 additional one.
1. How to work with spy services
What specifically to look for in a spy:
Top approaches and style: what placements (Stories, Feed, Reels), formats, and triggers are competitors using.
Creative lifespan: if a combination is actively running for more than 3 days, the buyer has definitely already tested it, meaning it's most likely profitable.
Breaking through cloaks: be sure to check the real landing page (read specialized articles on how to do this).
Offer and split tests: what product are they spying on, and are they testing different storefronts?
By the end, you should have a pool of ideas to put together your own improved campaign: tweak the pre-landing triggers, change the editing, and localize the approach. At the same time, collect as many approaches from the spy feed as possible that have been running over the past 1-2 weeks.
Let's jump straight to how to spy creatives in practice and look at 3 working methods + 1 additional one.
1. How to work with spy services
What specifically to look for in a spy:
Top approaches and style: what placements (Stories, Feed, Reels), formats, and triggers are competitors using.
Creative lifespan: if a combination is actively running for more than 3 days, the buyer has definitely already tested it, meaning it's most likely profitable.
Breaking through cloaks: be sure to check the real landing page (read specialized articles on how to do this).
Offer and split tests: what product are they spying on, and are they testing different storefronts?
By the end, you should have a pool of ideas to put together your own improved campaign: tweak the pre-landing triggers, change the editing, and localize the approach. At the same time, collect as many approaches from the spy feed as possible that have been running over the past 1-2 weeks.
Spy bots often see different creatives than real buyers. Facebook's algorithms dynamically feed irrelevant ads to parsers, hiding fresh, working approaches. A manually assembled farm for a GEO pool can help correct this imbalance:
Register a bunch of accounts on mobile or residential proxies.
Farm them, simulating live activity, until ads start showing.
As soon as arbitrage ads are visible, perform targeted actions: submit contact information in lead forms, download apps. This takes about 30 minutes of active farming.
The algorithm understands that you're a "buying audience" and will start showing you fresh, unspammed keywords.
3. Search for keywords in the Ads Library
Facebook's Ads Library is a powerful free ad spy tool that's often overlooked by beginners in favor of paid services. Here's how to search for keywords effectively in the Ads Library:
Thematic keywords: Generate them using ChatGPT for your vertical (for example, "joints," "back pain") and enter them into the Ads Library search.
General keywords: Ask the neural network to generate words that apply to both potency and weight loss. This is how to find subtle cross-vertical keywords that can't be found with narrow queries.
Offer naming: Facebook reads text directly from images, so it can easily enter names.
Bonus Method: Spy on Adjacent Creatives
The best creatives often disguise offer names with unreadable fonts or don't mention keywords at all, so spy services simply don't index them. You can find such creatives manually through the Ad Library, using information about advertising on Facebook:
Find an interesting creative in the spy or Ad Library and open Facebook.
Go to "Page Transparency" in the page header.
Click "View All" → "Ads from Page" → "Go to Ad Library."
Carefully examine the adjacent creatives on this funnel.
This is often how fresh, working ad sets emerge, which Facebook hides from bots by pushing irrelevant ads at them.
Spy bots often see different creatives than real buyers. Facebook's algorithms dynamically feed irrelevant ads to parsers, hiding fresh, working approaches. A manually assembled farm for a GEO pool can help correct this imbalance:
Register a bunch of accounts on mobile or residential proxies.
Farm them, simulating live activity, until ads start showing.
As soon as arbitrage ads are visible, perform targeted actions: submit contact information in lead forms, download apps. This takes about 30 minutes of active farming.
The algorithm understands that you're a "buying audience" and will start showing you fresh, unspammed keywords.
3. Search for keywords in the Ads Library
Facebook's Ads Library is a powerful free ad spy tool that's often overlooked by beginners in favor of paid services. Here's how to search for keywords effectively in the Ads Library:
Thematic keywords: Generate them using ChatGPT for your vertical (for example, "joints," "back pain") and enter them into the Ads Library search.
General keywords: Ask the neural network to generate words that apply to both potency and weight loss. This is how to find subtle cross-vertical keywords that can't be found with narrow queries.
Offer naming: Facebook reads text directly from images, so it can easily enter names.
Bonus Method: Spy on Adjacent Creatives
The best creatives often disguise offer names with unreadable fonts or don't mention keywords at all, so spy services simply don't index them. You can find such creatives manually through the Ad Library, using information about advertising on Facebook:
Find an interesting creative in the spy or Ad Library and open Facebook.
Go to "Page Transparency" in the page header.
Click "View All" → "Ads from Page" → "Go to Ad Library."
Carefully examine the adjacent creatives on this funnel.
This is often how fresh, working ad sets emerge, which Facebook hides from bots by pushing irrelevant ads at them.
Spy bots often see different creatives than real buyers. Facebook's algorithms dynamically feed irrelevant ads to parsers, hiding fresh, working approaches. A manually assembled farm for a GEO pool can help correct this imbalance:
Register a bunch of accounts on mobile or residential proxies.
Farm them, simulating live activity, until ads start showing.
As soon as arbitrage ads are visible, perform targeted actions: submit contact information in lead forms, download apps. This takes about 30 minutes of active farming.
The algorithm understands that you're a "buying audience" and will start showing you fresh, unspammed keywords.
3. Search for keywords in the Ads Library
Facebook's Ads Library is a powerful free ad spy tool that's often overlooked by beginners in favor of paid services. Here's how to search for keywords effectively in the Ads Library:
Thematic keywords: Generate them using ChatGPT for your vertical (for example, "joints," "back pain") and enter them into the Ads Library search.
General keywords: Ask the neural network to generate words that apply to both potency and weight loss. This is how to find subtle cross-vertical keywords that can't be found with narrow queries.
Offer naming: Facebook reads text directly from images, so it can easily enter names.
Bonus Method: Spy on Adjacent Creatives
The best creatives often disguise offer names with unreadable fonts or don't mention keywords at all, so spy services simply don't index them. You can find such creatives manually through the Ad Library, using information about advertising on Facebook:
Find an interesting creative in the spy or Ad Library and open Facebook.
Go to "Page Transparency" in the page header.
Click "View All" → "Ads from Page" → "Go to Ad Library."
Carefully examine the adjacent creatives on this funnel.
This is often how fresh, working ad sets emerge, which Facebook hides from bots by pushing irrelevant ads at them.
Spy bots often see different creatives than real buyers. Facebook's algorithms dynamically feed irrelevant ads to parsers, hiding fresh, working approaches. A manually assembled farm for a GEO pool can help correct this imbalance:
Register a bunch of accounts on mobile or residential proxies.
Farm them, simulating live activity, until ads start showing.
As soon as arbitrage ads are visible, perform targeted actions: submit contact information in lead forms, download apps. This takes about 30 minutes of active farming.
The algorithm understands that you're a "buying audience" and will start showing you fresh, unspammed keywords.
3. Search for keywords in the Ads Library
Facebook's Ads Library is a powerful free ad spy tool that's often overlooked by beginners in favor of paid services. Here's how to search for keywords effectively in the Ads Library:
Thematic keywords: Generate them using ChatGPT for your vertical (for example, "joints," "back pain") and enter them into the Ads Library search.
General keywords: Ask the neural network to generate words that apply to both potency and weight loss. This is how to find subtle cross-vertical keywords that can't be found with narrow queries.
Offer naming: Facebook reads text directly from images, so it can easily enter names.
Bonus Method: Spy on Adjacent Creatives
The best creatives often disguise offer names with unreadable fonts or don't mention keywords at all, so spy services simply don't index them. You can find such creatives manually through the Ad Library, using information about advertising on Facebook:
Find an interesting creative in the spy or Ad Library and open Facebook.
Go to "Page Transparency" in the page header.
Click "View All" → "Ads from Page" → "Go to Ad Library."
Carefully examine the adjacent creatives on this funnel.
This is often how fresh, working ad sets emerge, which Facebook hides from bots by pushing irrelevant ads at them.
Where and how to spy creatives: 3+1 working methods
3 min read
Where and how to spy creatives: 3+1 working methods
3 min read
Where and how to spy creatives: 3+1 working methods
3 min read
Where and how to spy creatives: 3+1 working methods
