Pinterest is making selected ad inventory available through third-party buying platforms. On October 26, 2026, the company announced general availability of Programmatic Deals for enterprise advertisers in certain markets. Eligible display and video placements can now be purchased alongside other channels in established programmatic workflows.

The change is about how ads are bought, not a new creative format. For media teams already using demand-side platforms, it provides another route to Pinterest inventory without requiring a separate buying process for every channel.

Platforms and launch markets

Pinterest lists Google Display & Video 360, Amazon Ads DVA+, Yahoo DSP and DeepIntent as participating DSPs. Magnite is its primary supply-side partner. In Latin America and Asia Pacific, Google Ad Manager also supports the supply-side connection.

Programmatic Deals is available in North America, South America and Asia Pacific. Europe is absent from the announced rollout and Pinterest has not provided a date for access there. Buyers are directed to a Pinterest sales representative for details. The offer covers selected inventory rather than every Pinterest placement across every DSP account.

What the first case study shows

Pinterest points to a June 2026 Moroccanoil campaign purchased through Magnite and Amazon Ads. According to the company, the campaign added 15% incremental reach with 1% audience overlap. Its click-through rate was 20% higher than the brand’s average video and display campaigns.

That is a brand-specific case study supplied by Pinterest, not a platform-wide performance benchmark. Without the buying terms, targeting setup and measurement methodology, it would be misleading to present those numbers as an expected result for other advertisers.

The questions buyers should ask

Before adding Pinterest to a programmatic plan, buyers should confirm market eligibility, the actual placements available within their DSP, the terms of the deal and how results will be measured. Those answers matter more to an initial test than headline reach figures from another brand’s campaign.

The announcement also does not mean that every smaller advertiser can immediately access Pinterest inventory through any DSP. This is primarily an additional buying route for teams with established programmatic operations.

Pinterest is making selected ad inventory available through third-party buying platforms. On October 26, 2026, the company announced general availability of Programmatic Deals for enterprise advertisers in certain markets. Eligible display and video placements can now be purchased alongside other channels in established programmatic workflows.

The change is about how ads are bought, not a new creative format. For media teams already using demand-side platforms, it provides another route to Pinterest inventory without requiring a separate buying process for every channel.

Platforms and launch markets

Pinterest lists Google Display & Video 360, Amazon Ads DVA+, Yahoo DSP and DeepIntent as participating DSPs. Magnite is its primary supply-side partner. In Latin America and Asia Pacific, Google Ad Manager also supports the supply-side connection.

Programmatic Deals is available in North America, South America and Asia Pacific. Europe is absent from the announced rollout and Pinterest has not provided a date for access there. Buyers are directed to a Pinterest sales representative for details. The offer covers selected inventory rather than every Pinterest placement across every DSP account.

What the first case study shows

Pinterest points to a June 2026 Moroccanoil campaign purchased through Magnite and Amazon Ads. According to the company, the campaign added 15% incremental reach with 1% audience overlap. Its click-through rate was 20% higher than the brand’s average video and display campaigns.

That is a brand-specific case study supplied by Pinterest, not a platform-wide performance benchmark. Without the buying terms, targeting setup and measurement methodology, it would be misleading to present those numbers as an expected result for other advertisers.

The questions buyers should ask

Before adding Pinterest to a programmatic plan, buyers should confirm market eligibility, the actual placements available within their DSP, the terms of the deal and how results will be measured. Those answers matter more to an initial test than headline reach figures from another brand’s campaign.

The announcement also does not mean that every smaller advertiser can immediately access Pinterest inventory through any DSP. This is primarily an additional buying route for teams with established programmatic operations.

Pinterest is making selected ad inventory available through third-party buying platforms. On October 26, 2026, the company announced general availability of Programmatic Deals for enterprise advertisers in certain markets. Eligible display and video placements can now be purchased alongside other channels in established programmatic workflows.

The change is about how ads are bought, not a new creative format. For media teams already using demand-side platforms, it provides another route to Pinterest inventory without requiring a separate buying process for every channel.

Platforms and launch markets

Pinterest lists Google Display & Video 360, Amazon Ads DVA+, Yahoo DSP and DeepIntent as participating DSPs. Magnite is its primary supply-side partner. In Latin America and Asia Pacific, Google Ad Manager also supports the supply-side connection.

Programmatic Deals is available in North America, South America and Asia Pacific. Europe is absent from the announced rollout and Pinterest has not provided a date for access there. Buyers are directed to a Pinterest sales representative for details. The offer covers selected inventory rather than every Pinterest placement across every DSP account.

What the first case study shows

Pinterest points to a June 2026 Moroccanoil campaign purchased through Magnite and Amazon Ads. According to the company, the campaign added 15% incremental reach with 1% audience overlap. Its click-through rate was 20% higher than the brand’s average video and display campaigns.

That is a brand-specific case study supplied by Pinterest, not a platform-wide performance benchmark. Without the buying terms, targeting setup and measurement methodology, it would be misleading to present those numbers as an expected result for other advertisers.

The questions buyers should ask

Before adding Pinterest to a programmatic plan, buyers should confirm market eligibility, the actual placements available within their DSP, the terms of the deal and how results will be measured. Those answers matter more to an initial test than headline reach figures from another brand’s campaign.

The announcement also does not mean that every smaller advertiser can immediately access Pinterest inventory through any DSP. This is primarily an additional buying route for teams with established programmatic operations.

Pinterest is making selected ad inventory available through third-party buying platforms. On October 26, 2026, the company announced general availability of Programmatic Deals for enterprise advertisers in certain markets. Eligible display and video placements can now be purchased alongside other channels in established programmatic workflows.

The change is about how ads are bought, not a new creative format. For media teams already using demand-side platforms, it provides another route to Pinterest inventory without requiring a separate buying process for every channel.

Platforms and launch markets

Pinterest lists Google Display & Video 360, Amazon Ads DVA+, Yahoo DSP and DeepIntent as participating DSPs. Magnite is its primary supply-side partner. In Latin America and Asia Pacific, Google Ad Manager also supports the supply-side connection.

Programmatic Deals is available in North America, South America and Asia Pacific. Europe is absent from the announced rollout and Pinterest has not provided a date for access there. Buyers are directed to a Pinterest sales representative for details. The offer covers selected inventory rather than every Pinterest placement across every DSP account.

What the first case study shows

Pinterest points to a June 2026 Moroccanoil campaign purchased through Magnite and Amazon Ads. According to the company, the campaign added 15% incremental reach with 1% audience overlap. Its click-through rate was 20% higher than the brand’s average video and display campaigns.

That is a brand-specific case study supplied by Pinterest, not a platform-wide performance benchmark. Without the buying terms, targeting setup and measurement methodology, it would be misleading to present those numbers as an expected result for other advertisers.

The questions buyers should ask

Before adding Pinterest to a programmatic plan, buyers should confirm market eligibility, the actual placements available within their DSP, the terms of the deal and how results will be measured. Those answers matter more to an initial test than headline reach figures from another brand’s campaign.

The announcement also does not mean that every smaller advertiser can immediately access Pinterest inventory through any DSP. This is primarily an additional buying route for teams with established programmatic operations.