I came across an interesting investigation into Scam Empire. It's a network of call centers scattered around the world, employing more than 500 people. The investigation itself grew out of a leak of 1.9 terabytes of data detailing the group's operations.
Here are some interesting findings:
Most of the revenue comes from repeat deposits (pretty much like in gambling). While Scam Empire made $4.4 million from first deposits (around €250 each) in 2024, repeat deposits brought in $83.4 million.
The organization even had two separate teams: a less experienced team responsible for bringing in FDs, and a retention team made up of experienced managers with psychological training who persuaded clients to make additional deposits.
👆 This level of expertise is probably what explains the difference between nutra call centers (which operate 24/7) and crypto call centers (which don't work on weekends, public holidays, and so on).
The average LTV per client was $14,000 (compare that figure with the payouts offered by crypto affiliate programs in any GEO). Out of the $87.8 million in deposits generated in 2024, affiliates received around $11 million. In short, all the money in crypto seems to be concentrated in call centers.
When the investigation was published, the organization quickly scaled back its operations, shutting down call centers in several countries (due to obvious legal risks). However, it soon relaunched and continues to operate.

Комментарии