July 2025 was a significant month for crypto markets. Ethereum rallied as spot ETF inflows accelerated, publicly traded companies expanded their digital asset treasuries, and Monero miners faced a potential concentration of network hashrate. Meanwhile, the rebranding of a Nasdaq-listed company as Tron Inc. highlighted an important distinction between a corporate ticker change and a blockchain project going public.
Ethereum gained around 50% as ETF inflows reached billions
Ethereum rose by roughly 50% in July, moving from around $2,400 in late June to approximately $3,600–$3,800 toward the end of the following month. In its July market review, VanEck linked the rally in part to demand for exchange-traded crypto products and growing stablecoin and tokenization activity on Ethereum.
US-listed spot Ethereum ETFs recorded $1.85 billion in net inflows from July 21 to July 25, their second-largest weekly total since launch. The previous week, July 14–18, had delivered a record $2.18 billion. Calling the $1.85 billion inflow a new record would therefore be inaccurate.
SharpLink increased its treasury to 438,190 ETH
Corporate treasury strategies added another source of demand. According to SharpLink’s July 29 filing, the company held 438,190 ETH as of July 27. Substantially all of its holdings were staked, with cumulative staking rewards reaching 722 ETH since the strategy began on June 2. SharpLink was pursuing an Ethereum-focused version of Strategy’s corporate Bitcoin approach, with staking rewards as a potential additional benefit.
The Ethereum Foundation was also reshaping its research organization. The timing matters: the Foundation announced its restructuring of Protocol Research & Development on June 2, not in July. The newly organized Protocol division focused on scaling Layer 1, expanding blob capacity and improving user experience.
Tron Inc. adopted a Nasdaq ticker — but the Tron blockchain did not hold an IPO
A company using the TRON ticker did appear on Nasdaq in July. However, this was not an initial public offering by the Tron blockchain. SRM Entertainment, already a publicly traded company, announced its rebranding as Tron Inc. on July 16. The new TRON ticker took effect on July 17, replacing SRM.
At the time, the company reported holding more than 365 million TRX in its corporate treasury. Tron founder Justin Sun served as an adviser. In other words, an existing listed company changed its name and strategy; the blockchain itself did not become a publicly traded issuer.
The rise in TRX prices does not establish the Nasdaq ticker change as its sole cause. Nor does a higher TRX price automatically mean the network changed its fee parameters. Tron transactions consume Bandwidth and Energy, with TRX burned when available resources are insufficient. As a result, the dollar cost of a transaction may vary with the token’s price, but a corporate rebranding does not change protocol fee rules.
Which other crypto companies were preparing to list?
After Circle’s successful IPO, investors were watching more potential listings. On July 18, Bullish publicly filed its registration statement for a proposed NYSE IPO. Gemini had announced a confidential draft filing in June, while Kraken was considering a possible 2026 listing without a confirmed schedule.
American Bitcoin, a business linked to Eric Trump, was pursuing a different route. In May, it announced a planned merger with already-listed Gryphon Digital Mining, which would provide access to public markets through a corporate transaction rather than a traditional IPO.
Qubic outlined a bid for control of Monero’s hashrate
In late July, attention shifted to privacy-focused cryptocurrency Monero. Qubic, a project associated with IOTA co-founder Sergey Ivancheglo, outlined plans to seek control of more than 50% of Monero’s mining hashrate during August. Reporting at the time showed that Qubic’s share had previously climbed above 27%, raising concerns about the network’s decentralization.
A miner or coalition controlling most of a proof-of-work network’s hashrate may be able to reorganize recent blocks, reject competitors’ blocks or delay transaction confirmations. That does not enable arbitrary creation of new coins, but it can undermine settlement confidence. Monero miners responded by shifting support to other pools, including SupportXMR.
As of the end of July, this was an announced attempt and a community response, not a confirmed successful 51% takeover. Developments during the August experiment belong to the following month and should not be retrospectively presented as July events.
Why this matters for affiliate marketing and crypto payments
For media buyers, affiliate networks and payment providers, the implications go beyond token prices. Institutional demand can influence market liquidity and investment in crypto infrastructure. Tron’s resource-based fees directly affect USDT transfers, while the Monero controversy shows why network resilience and confirmation policies matter for crypto settlements.

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