SHOMEDIABetway and Spin owner Super Group sees an opportunity to gain customers as smaller operators retreat from the UK gambling market. In an interview published by iGaming Business on November 5, chief executive Neal Menashe discussed taxation, market consolidation and African expansion. His comments add fresh strategic context to the company's third-quarter results, announced separately on November 3.
Super Group's financial filing reports quarterly revenue of $611 million, up 10% year over year, and adjusted EBITDA of $165 million, up 8%. Profit was $142 million. UK revenue generated by Betway and Spin increased 13%. These figures describe the operator's performance, not growth across the entire UK gambling sector.
Menashe said higher taxes were prompting smaller competitors to shrink or exit. Remote gaming duty rose from 21% to 40% in April 2026. Super Group believes its lean operating structure positions it to capture some displaced demand, while its CEO also warned that excessive taxation could move players toward unlicensed services.
Africa is another growth engine. Regional revenue rose almost 17% to $262 million, including $205 million from iGaming, up 21.3%. The group is active in eight African countries, expects a Namibia launch next year, has applied to re-enter Kenya and holds both betting and casino licences in Rwanda.
For affiliates, the market mix matters. Menashe estimates that parlays account for roughly 70% of activity in the African sportsbook business. Conversion behavior, payments, licensing and product expectations can therefore differ significantly from UK campaigns; copying one market's acquisition playbook to another would be risky.
Licensing does not imply an immediate increase in advertising spend. Super Group says it can wait for more favorable tax conditions before scaling marketing in certain countries. Partners should verify country-specific promotion rules and the status of each announced market entry.
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