Sergey Portnov, the former Parimatch executive who founded SP Ventures, says he has fallen victim to scammers. In a November 9 LinkedIn post, he described the experience as a very expensive lesson but did not disclose how much he lost or explain exactly how the fraud took place.
Portnov warned that fraudsters can impersonate friends or relatives using familiar voices and personal details. He also emphasized that even video calls are no longer sufficient proof of someone's identity as deepfake technology becomes more convincing.
What is known about the incident
His post alluded to the danger of funding someone else's “AI startup.” However, he did not establish whether such a project was part of the scam against him. Nor did he confirm that a synthetic voice or video was used in his own case; those details remain unverified.
Portnov advised people to end a suspicious conversation and call back using a phone number they already trust before transferring funds. For iGaming and affiliate businesses handling payments and advertising budgets, the case illustrates the value of independently checking money-transfer requests and changes to payment details.

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