Microsoft published an official guide on November 11 describing two ways to search Bing without generative AI answers. Users can install the Microsoft Bing AI Search Choice extension for Chrome and Edge and change a persistent toggle, or append `-ai` to an individual search query. Both options had surfaced earlier in June 2026, so the November announcement should be characterized as formal guidance rather than the first-ever availability of these controls.
The extension is currently in preview. Microsoft's instructions say the preference applies across Bing searches, but installing the extension also makes Bing the browser's default search engine. By contrast, typing `-ai` affects an individual query and does not require a browser add-on.
PPC Land notes that Microsoft has not explained whether and how the AI-off experience changes Microsoft Advertising placements, ad impressions or click-through rates. The company also provides no market-by-market adoption figures. Windows Central confirms availability in Chrome and Edge but offers no measurement of resulting search traffic shifts.
For SEO teams and publishers, the development adds another user-controlled variable to an already mixed search journey. Some users may return to traditional link-based results more often, but that does not establish an automatic gain in organic visits. Search performance data and visibility in AI-generated answers should be monitored separately before any changes are attributed to this option.
Microsoft published an official guide on November 11 describing two ways to search Bing without generative AI answers. Users can install the Microsoft Bing AI Search Choice extension for Chrome and Edge and change a persistent toggle, or append `-ai` to an individual search query. Both options had surfaced earlier in June 2026, so the November announcement should be characterized as formal guidance rather than the first-ever availability of these controls.
The extension is currently in preview. Microsoft's instructions say the preference applies across Bing searches, but installing the extension also makes Bing the browser's default search engine. By contrast, typing `-ai` affects an individual query and does not require a browser add-on.
PPC Land notes that Microsoft has not explained whether and how the AI-off experience changes Microsoft Advertising placements, ad impressions or click-through rates. The company also provides no market-by-market adoption figures. Windows Central confirms availability in Chrome and Edge but offers no measurement of resulting search traffic shifts.
For SEO teams and publishers, the development adds another user-controlled variable to an already mixed search journey. Some users may return to traditional link-based results more often, but that does not establish an automatic gain in organic visits. Search performance data and visibility in AI-generated answers should be monitored separately before any changes are attributed to this option.
Microsoft published an official guide on November 11 describing two ways to search Bing without generative AI answers. Users can install the Microsoft Bing AI Search Choice extension for Chrome and Edge and change a persistent toggle, or append `-ai` to an individual search query. Both options had surfaced earlier in June 2026, so the November announcement should be characterized as formal guidance rather than the first-ever availability of these controls.
The extension is currently in preview. Microsoft's instructions say the preference applies across Bing searches, but installing the extension also makes Bing the browser's default search engine. By contrast, typing `-ai` affects an individual query and does not require a browser add-on.
PPC Land notes that Microsoft has not explained whether and how the AI-off experience changes Microsoft Advertising placements, ad impressions or click-through rates. The company also provides no market-by-market adoption figures. Windows Central confirms availability in Chrome and Edge but offers no measurement of resulting search traffic shifts.
For SEO teams and publishers, the development adds another user-controlled variable to an already mixed search journey. Some users may return to traditional link-based results more often, but that does not establish an automatic gain in organic visits. Search performance data and visibility in AI-generated answers should be monitored separately before any changes are attributed to this option.
Microsoft published an official guide on November 11 describing two ways to search Bing without generative AI answers. Users can install the Microsoft Bing AI Search Choice extension for Chrome and Edge and change a persistent toggle, or append `-ai` to an individual search query. Both options had surfaced earlier in June 2026, so the November announcement should be characterized as formal guidance rather than the first-ever availability of these controls.
The extension is currently in preview. Microsoft's instructions say the preference applies across Bing searches, but installing the extension also makes Bing the browser's default search engine. By contrast, typing `-ai` affects an individual query and does not require a browser add-on.
PPC Land notes that Microsoft has not explained whether and how the AI-off experience changes Microsoft Advertising placements, ad impressions or click-through rates. The company also provides no market-by-market adoption figures. Windows Central confirms availability in Chrome and Edge but offers no measurement of resulting search traffic shifts.
For SEO teams and publishers, the development adds another user-controlled variable to an already mixed search journey. Some users may return to traditional link-based results more often, but that does not establish an automatic gain in organic visits. Search performance data and visibility in AI-generated answers should be monitored separately before any changes are attributed to this option.
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