In this article, we'll discuss how to create effective crypto creatives.
Basic Approaches in Creatives
Celebrity-based advertising - for example, Elon Musk convinces clients that he created the new Tesla Money platform and pays everyone $500 daily from his trillion-dollar fortune. This approach is currently being squeezed dry in many GEOs, so if you want to work with it, look for celebrities who don't show up in spam too often.
News-based advertising - showing news about a government or large corporation (for example, OpenAI) offering a way to earn passive income.
Luxury lifestyle - showcasing the trappings of wealth: cars, watches, real estate, large amounts of cash, and then revealing the secret of how such a fortune was earned...
UGC - a direct appeal from a person describing their experience and earnings, with an invitation to join them. Currently, the UGC approach works best.
All approaches can be combined (for example, 2 and 3 could be combined to broadcast a news story on a TV channel about a crypto millionaire who made his fortune and reveals his secret).
Key Mechanics in Creative
FOMO and Urgency. "Last 24 hours," "the price has already risen by 340%," "the window is closing." Crypto thrives on the fear of missing out.
Social Proof. Screenshots of profits, testimonials from "ordinary people," portfolio growth charts. The more realistic it looks, the better.
Expertise. The person in the frame (or an AI avatar) should look like a trader/investor. So, ideally, a suit, luxury attributes, charts in the background, and a calm, confident tone.
Simplicity of the Offer. Don't overwhelm a newbie with jargon. "Buy now - get X%" works better than complex schemes.
In this article, we'll discuss how to create effective crypto creatives.
Basic Approaches in Creatives
Celebrity-based advertising - for example, Elon Musk convinces clients that he created the new Tesla Money platform and pays everyone $500 daily from his trillion-dollar fortune. This approach is currently being squeezed dry in many GEOs, so if you want to work with it, look for celebrities who don't show up in spam too often.
News-based advertising - showing news about a government or large corporation (for example, OpenAI) offering a way to earn passive income.
Luxury lifestyle - showcasing the trappings of wealth: cars, watches, real estate, large amounts of cash, and then revealing the secret of how such a fortune was earned...
UGC - a direct appeal from a person describing their experience and earnings, with an invitation to join them. Currently, the UGC approach works best.
All approaches can be combined (for example, 2 and 3 could be combined to broadcast a news story on a TV channel about a crypto millionaire who made his fortune and reveals his secret).
Key Mechanics in Creative
FOMO and Urgency. "Last 24 hours," "the price has already risen by 340%," "the window is closing." Crypto thrives on the fear of missing out.
Social Proof. Screenshots of profits, testimonials from "ordinary people," portfolio growth charts. The more realistic it looks, the better.
Expertise. The person in the frame (or an AI avatar) should look like a trader/investor. So, ideally, a suit, luxury attributes, charts in the background, and a calm, confident tone.
Simplicity of the Offer. Don't overwhelm a newbie with jargon. "Buy now - get X%" works better than complex schemes.
In this article, we'll discuss how to create effective crypto creatives.
Basic Approaches in Creatives
Celebrity-based advertising - for example, Elon Musk convinces clients that he created the new Tesla Money platform and pays everyone $500 daily from his trillion-dollar fortune. This approach is currently being squeezed dry in many GEOs, so if you want to work with it, look for celebrities who don't show up in spam too often.
News-based advertising - showing news about a government or large corporation (for example, OpenAI) offering a way to earn passive income.
Luxury lifestyle - showcasing the trappings of wealth: cars, watches, real estate, large amounts of cash, and then revealing the secret of how such a fortune was earned...
UGC - a direct appeal from a person describing their experience and earnings, with an invitation to join them. Currently, the UGC approach works best.
All approaches can be combined (for example, 2 and 3 could be combined to broadcast a news story on a TV channel about a crypto millionaire who made his fortune and reveals his secret).
Key Mechanics in Creative
FOMO and Urgency. "Last 24 hours," "the price has already risen by 340%," "the window is closing." Crypto thrives on the fear of missing out.
Social Proof. Screenshots of profits, testimonials from "ordinary people," portfolio growth charts. The more realistic it looks, the better.
Expertise. The person in the frame (or an AI avatar) should look like a trader/investor. So, ideally, a suit, luxury attributes, charts in the background, and a calm, confident tone.
Simplicity of the Offer. Don't overwhelm a newbie with jargon. "Buy now - get X%" works better than complex schemes.
1. Hook (0-3 sec). The most important thing. This could be:
A number ("+$12,400 in a week")
A question ("Are you in crypto yet?")
Shocking content (a decline/growth chart)
A face with emotion (surprise, joy, seriousness)
Problem/pain. Show that the viewer is losing money by sitting on the sidelines. Or that inflation is eating away at their savings.
2. Solution. An offer as a simple solution. No need to explain the mechanics of blockchain.
3. Social proof + CTA. Screenshots, "already 14,000 people inside," a button/link.
The text on the creative should be large and legible even on a small screen. A maximum of 8-12 words for static content.
How to create creatives using AI (practical)
Most affiliate marketers now use neural networks. Here's an example of a popular crypto-buying stack:
Images: Midjourney, Flux, Leonardo. Prompts should be detailed: "professional trader in his 40s, looking at crypto charts on multiple monitors, luxury office, cinematic lighting, photorealistic."
Video: Kling, Runway, Luma. Generate a talking head + overlay charts and text.
Avatars: HeyGen or Synthesia. Realistic speaking characters with different accents and appearances.
Voiceover: ElevenLabs. The voice should sound confident, not robotic.
Creative Creation Workflow
You should follow the following step-by-step algorithm when working on your creatives:
Collect references of successful creatives from the Ads Library.
Write 5-7 hook variations.
Generate 20-30 images/videos based on them.
We select 4-6 of the best visuals.
Add the text and CTA in CapCut or Canva.
It's important to test different variations of the creative components. This includes:
Different formats (video vs. static)
Different hooks (numbers vs. emotions vs. questions)
Different characters (young trader, gray-haired expert, woman)
Different arguments (FOMO-inducing, demonstration of success, authority, etc.)
Different video lengths (15 seconds, 30 seconds, 45 seconds, 1 minute or more)
Different call-to-actions at the end.
Structure of a Strong Creative
1. Hook (0-3 sec). The most important thing. This could be:
A number ("+$12,400 in a week")
A question ("Are you in crypto yet?")
Shocking content (a decline/growth chart)
A face with emotion (surprise, joy, seriousness)
Problem/pain. Show that the viewer is losing money by sitting on the sidelines. Or that inflation is eating away at their savings.
2. Solution. An offer as a simple solution. No need to explain the mechanics of blockchain.
3. Social proof + CTA. Screenshots, "already 14,000 people inside," a button/link.
The text on the creative should be large and legible even on a small screen. A maximum of 8-12 words for static content.
How to create creatives using AI (practical)
Most affiliate marketers now use neural networks. Here's an example of a popular crypto-buying stack:
Images: Midjourney, Flux, Leonardo. Prompts should be detailed: "professional trader in his 40s, looking at crypto charts on multiple monitors, luxury office, cinematic lighting, photorealistic."
Video: Kling, Runway, Luma. Generate a talking head + overlay charts and text.
Avatars: HeyGen or Synthesia. Realistic speaking characters with different accents and appearances.
Voiceover: ElevenLabs. The voice should sound confident, not robotic.
Creative Creation Workflow
You should follow the following step-by-step algorithm when working on your creatives:
Collect references of successful creatives from the Ads Library.
Write 5-7 hook variations.
Generate 20-30 images/videos based on them.
We select 4-6 of the best visuals.
Add the text and CTA in CapCut or Canva.
It's important to test different variations of the creative components. This includes:
Different formats (video vs. static)
Different hooks (numbers vs. emotions vs. questions)
Different characters (young trader, gray-haired expert, woman)
Different arguments (FOMO-inducing, demonstration of success, authority, etc.)
Different video lengths (15 seconds, 30 seconds, 45 seconds, 1 minute or more)
Different call-to-actions at the end.
Structure of a Strong Creative
1. Hook (0-3 sec). The most important thing. This could be:
A number ("+$12,400 in a week")
A question ("Are you in crypto yet?")
Shocking content (a decline/growth chart)
A face with emotion (surprise, joy, seriousness)
Problem/pain. Show that the viewer is losing money by sitting on the sidelines. Or that inflation is eating away at their savings.
2. Solution. An offer as a simple solution. No need to explain the mechanics of blockchain.
3. Social proof + CTA. Screenshots, "already 14,000 people inside," a button/link.
The text on the creative should be large and legible even on a small screen. A maximum of 8-12 words for static content.
How to create creatives using AI (practical)
Most affiliate marketers now use neural networks. Here's an example of a popular crypto-buying stack:
Images: Midjourney, Flux, Leonardo. Prompts should be detailed: "professional trader in his 40s, looking at crypto charts on multiple monitors, luxury office, cinematic lighting, photorealistic."
Video: Kling, Runway, Luma. Generate a talking head + overlay charts and text.
Avatars: HeyGen or Synthesia. Realistic speaking characters with different accents and appearances.
Voiceover: ElevenLabs. The voice should sound confident, not robotic.
Creative Creation Workflow
You should follow the following step-by-step algorithm when working on your creatives:
Collect references of successful creatives from the Ads Library.
Write 5-7 hook variations.
Generate 20-30 images/videos based on them.
We select 4-6 of the best visuals.
Add the text and CTA in CapCut or Canva.
It's important to test different variations of the creative components. This includes:
Different formats (video vs. static)
Different hooks (numbers vs. emotions vs. questions)
Different characters (young trader, gray-haired expert, woman)
Different arguments (FOMO-inducing, demonstration of success, authority, etc.)
Different video lengths (15 seconds, 30 seconds, 45 seconds, 1 minute or more)
