Crypto is a vertical with a complex product and a big CPA numbers. The average user from Facebook or a teaser site usually doesn't understand what USDT is, and a broker's landing page greets them with the words "Bitcoin ETF." Therefore, a direct deposit almost always loses out to a pre-landing page in tests.
At the same time, a pre-landing page isn't the only warm-up option. There are working funnels through lead forms and a handler or through a Telegram channel. But for most combinations, a pre-landing page is still the best option.
Four questions a pre-landing page should answer
- What kind of earnings is this? Explain the concept in simple terms, without complex terms.
- How exactly can I increase my capital? The mechanics are 3-4 steps: registration → deposit → trading/auto trading → withdrawal.
- How is this offer better than others? For example, high returns, a low minimum investment threshold, local language support, a license, and fast withdrawals.
- Why can you trust the advertiser? Interface screenshots, realistic terms, an honest FAQ about risks and the minimum deposit.
Working formats
- Platform overview – “how it works and what to look for.” The most honest and enduring format.
- News about earnings – a VSL with a video report about miraculous income or a text pre-lander designed to look like a page in a popular national media outlet.
- A first-person story in a blog – real experience with real numbers, including mistakes. Ideally combined with UGC creative.
- Expert/authority advice – find a respected expert (sometimes a celebrity) who recommends your platform.
- Quiz/calculator – engages and filters out random users.