Approval (AR) is the advertiser’s confirmation that a user’s action meets the offer’s conditions. Only after this confirmation does the affiliate receive payment. AR is most common in e-commerce and COD-nutrition campaigns.

Example:

• Your stats show 1,000 leads.
• The call center reached 700 people.
• 200 agreed to make a purchase.
• AR = 200 / 1,000 × 100% = 20%

A low AR often indicates weak creatives, irrelevant audience targeting, or poor call center performance.

How to improve AR:

• Ask the manager for reasons behind refusals
• Compare AR with similar offers from other advertisers
• Listen to call recordings and prepare responses to key objections in pre-landing pages and promo
• Check call center speed — sometimes they are simply overloaded
• For promising offers, consider increasing the average check via upsells

Tip: if the offer doesn’t convert well, it’s better to switch to another one.

Approval (AR) is the advertiser’s confirmation that a user’s action meets the offer’s conditions. Only after this confirmation does the affiliate receive payment. AR is most common in e-commerce and COD-nutrition campaigns.

Example:

• Your stats show 1,000 leads.
• The call center reached 700 people.
• 200 agreed to make a purchase.
• AR = 200 / 1,000 × 100% = 20%

A low AR often indicates weak creatives, irrelevant audience targeting, or poor call center performance.

How to improve AR:

• Ask the manager for reasons behind refusals
• Compare AR with similar offers from other advertisers
• Listen to call recordings and prepare responses to key objections in pre-landing pages and promo
• Check call center speed — sometimes they are simply overloaded
• For promising offers, consider increasing the average check via upsells

Tip: if the offer doesn’t convert well, it’s better to switch to another one.