CR (Conversion Rate) shows the percentage of people who completed the desired action after clicking: registered, purchased, or subscribed.
Formula:
CR = (Conversions ÷ Clicks) × 100%
Example: 1,000 clicks and 50 conversions → CR = 5%. Higher CR means the campaign is performing better.
Why CR matters:
- Directly affects revenue: low CR = loss, high CR = profit.
- Helps identify weak points in the funnel (creative, landing page, or offer).
- Shows how effectively your traffic converts.
Factors affecting CR:
- Traffic quality — targeted audiences convert better.
- Landing page and form — fewer steps, maximum clarity.
- Offer — value must be clear immediately.
- Psychology — urgency, scarcity, reviews, social proof.
How to improve CR:
- Run A/B tests: headlines, copy, buttons, colors.
- Optimize forms — remove unnecessary fields and steps.
- Personalize the offer for your audience.
- Test different creatives and angles — small changes can double CR.