ROI shows how much profit you make from each dollar (or other currency) invested. It’s a basic metric for evaluating the effectiveness of any investment, from business campaigns to personal finance.

Formula:
ROI = (Revenue from Ads − Ad Spend) ÷ Ad Spend × 100%

Example:
You spent $1,000 on ads and $100 on proxies, accounts, and cards (total $1,100). You earned $2,200 →
ROI = ((2,200 − 1,100) ÷ 1,100) × 100% = 100%

Why calculate ROI:

• Understand which campaigns actually generate profit.
• Compare different campaigns or traffic sources to pick the most profitable.
• Decide whether to scale or pause a campaign.

Strategies to improve ROI:

• Test and optimize campaign elements: audiences, segments, creatives, and targeting.
• Optimize budget allocation: increase spend on profitable campaigns, cut spend on underperforming ones.
• Use automated rules to manage bids and maximize efficiency.

ROI shows how much profit you make from each dollar (or other currency) invested. It’s a basic metric for evaluating the effectiveness of any investment, from business campaigns to personal finance.

Formula:
ROI = (Revenue from Ads − Ad Spend) ÷ Ad Spend × 100%

Example:
You spent $1,000 on ads and $100 on proxies, accounts, and cards (total $1,100). You earned $2,200 →
ROI = ((2,200 − 1,100) ÷ 1,100) × 100% = 100%

Why calculate ROI:

• Understand which campaigns actually generate profit.
• Compare different campaigns or traffic sources to pick the most profitable.
• Decide whether to scale or pause a campaign.

Strategies to improve ROI:

• Test and optimize campaign elements: audiences, segments, creatives, and targeting.
• Optimize budget allocation: increase spend on profitable campaigns, cut spend on underperforming ones.
• Use automated rules to manage bids and maximize efficiency.