Facebook may automatically restrict accounts, pages, or ad accounts if its algorithms detect unusual or risky activity. These restrictions are based on a trust score, which measures the reliability of an account or page.
Accounts that have successfully passed verification after a restriction are considered high-trust or verified. Ads can safely run on these accounts, and the risk of another block is lower. Some performance marketers intentionally trigger verification and pass it to reduce future risks.
Assets Subject to Restrictions
- Ad Account (Ads Manager) – used for running ads across Facebook, Instagram, Messenger, and Audience Network.
- User Profile – standard Facebook account that can manage ads via Ads Manager.
- Business Manager (BM) – hub for managing multiple pages, ad accounts, and company assets.
- Fan Page (FP) – public page representing a brand, product, or community; required to run ads.
Restrictions may cascade: if one asset is flagged, linked accounts or pages may also be affected.
How Restrictions Affect Different Assets
- Business Manager – may restrict all linked ad accounts and pages; personal profile remains active.
- Ad Account – restrictions apply to the account and linked pages or profiles; BM remains functional.
- User Profile – only the profile is restricted; BM, ad accounts, and pages remain usable.
- Fan Page – only the page is restricted; BM, profiles, and ad accounts remain usable.
Common Reasons for Restrictions
- Violations of Facebook advertising policies (discrimination, fraud, offensive content, misinformation)
- Attempting to bypass review procedures (creating new assets after a block, reposting banned content)
- Account authenticity concerns (fake profiles, duplicate accounts)
- Rule-breaking connections (links to blocked or fake accounts)
- Unusual activity (rapid scaling, suspicious actions, abnormal feature usage)
Performance marketers often use high-trust or “aged” accounts to appeal blocks and safely run campaigns.
How Restrictions Happen
- Creating a new Business Manager without proper warm-up
- Setting spend limits and linking a new card
- Launching campaigns from a page with limited trust
- Using a payment card with a flagged BIN
Most new accounts get flagged if the setup looks suspicious to Facebook’s systems.
How to Recover and Verify
- Click “Learn More” in the account notification to check the reason for restriction.
- Click “Request Review.”
- Submit identity verification documents (email confirmation, ID, etc.).
- Use a separate email and clean, properly prepared documents to avoid metadata issues.
Once approved, the account is considered verified and high-trust, suitable for safe ad campaigns. If verification fails, the account may be permanently restricted.
Should You Buy a Verified Account?
Verified accounts are sold on the market, but caution is needed:
- Trust status can drop after prolonged inactivity.
- Some accounts may get restricted again.
- Accounts still require proper warm-up and careful management before running campaigns.
