A pre-landing page is a “warm-up” before the main offer. Usually, it’s an article or interview explaining a problem and hinting at a solution. It doesn’t sell directly — its job is to spark interest and get the user to click through to the next step.
A landing page, on the other hand, is where the action happens. Here, the user is prompted to buy, submit a form, or complete the desired action. Landing pages are designed for quick decisions, with 7–8 info blocks, clear CTA buttons, and polished design.
Most often, pre-landing and landing pages work together: the pre-landing warms up the audience and leads them to the landing page, where the conversion happens. Sometimes, a well-crafted pre-landing with order buttons alone can perform very well.