What are PWA apps?
PWA (Progressive Web App) is a technology that turns a website into a mobile-like application, combining the benefits of both formats. Using HTML, CSS, JavaScript, and mobile device features, PWAs become an effective tool for affiliate marketing.
How PWAs Work
PWAs are especially popular in gambling and betting, where publishing mobile apps on Google Play and the App Store can be difficult. With a PWA, the user clicks a link, lands on a page styled like an app store, and can “install” the app. Visually it looks like a normal app, but it’s actually a shortcut on the home screen rather than a full installation.
Advantages of PWA:
- Lightweight and fast loading (usually 50 MB or less)
- Push notification support
- Automatic updates via the cloud
- Ability to handle payments and work with files within the app
- Not affected by Google Play or App Store restrictions