Finance is a white-label vertical with stable demand and a decent average order value. Websites working in this vertical drive traffic to white-label investment products, microloans, credit and debit cards, various payment services, and so on.
It's worth mentioning for beginners that the target action for most offers is often not "submitted," but rather "activated and made a purchase of N rubles," and the bank confirms it with a delay of several weeks. So always carefully read the offer terms and conditions down to the last line and factor this timeframe into your turnover.
Types of Financial Offers
The financial vertical includes, for example:
Banking products: credit and debit cards, consumer loans, mortgages
Short-term loans and microloans
Insurance
White-label investment offers
Cryptocurrency exchanges: register on platforms like Binance or Bybit
It's also worth noting that almost all financial offers have a long hold period, sometimes reaching up to three months. This should be factored into your operating budget.
Finance is a white-label vertical with stable demand and a decent average order value. Websites working in this vertical drive traffic to white-label investment products, microloans, credit and debit cards, various payment services, and so on.
It's worth mentioning for beginners that the target action for most offers is often not "submitted," but rather "activated and made a purchase of N rubles," and the bank confirms it with a delay of several weeks. So always carefully read the offer terms and conditions down to the last line and factor this timeframe into your turnover.
Types of Financial Offers
The financial vertical includes, for example:
Banking products: credit and debit cards, consumer loans, mortgages
Short-term loans and microloans
Insurance
White-label investment offers
Cryptocurrency exchanges: register on platforms like Binance or Bybit
It's also worth noting that almost all financial offers have a long hold period, sometimes reaching up to three months. This should be factored into your operating budget.
Finance is a white-label vertical with stable demand and a decent average order value. Websites working in this vertical drive traffic to white-label investment products, microloans, credit and debit cards, various payment services, and so on.
It's worth mentioning for beginners that the target action for most offers is often not "submitted," but rather "activated and made a purchase of N rubles," and the bank confirms it with a delay of several weeks. So always carefully read the offer terms and conditions down to the last line and factor this timeframe into your turnover.
Types of Financial Offers
The financial vertical includes, for example:
Banking products: credit and debit cards, consumer loans, mortgages
Short-term loans and microloans
Insurance
White-label investment offers
Cryptocurrency exchanges: register on platforms like Binance or Bybit
It's also worth noting that almost all financial offers have a long hold period, sometimes reaching up to three months. This should be factored into your operating budget.
Finance is a white-label vertical with stable demand and a decent average order value. Websites working in this vertical drive traffic to white-label investment products, microloans, credit and debit cards, various payment services, and so on.
It's worth mentioning for beginners that the target action for most offers is often not "submitted," but rather "activated and made a purchase of N rubles," and the bank confirms it with a delay of several weeks. So always carefully read the offer terms and conditions down to the last line and factor this timeframe into your turnover.
Types of Financial Offers
The financial vertical includes, for example:
Banking products: credit and debit cards, consumer loans, mortgages
Short-term loans and microloans
Insurance
White-label investment offers
Cryptocurrency exchanges: register on platforms like Binance or Bybit
It's also worth noting that almost all financial offers have a long hold period, sometimes reaching up to three months. This should be factored into your operating budget.
Furthermore, the more complex the target action, the lower the approval rate. For example, for loan offers, the approval rate rarely even reaches 25%. However, if a bank is willing to pay for applications that have passed initial checks, the approval rate can be higher than 50%. And if a simple completed application is paid for, the approval rate can reach 80-90% (but the payout will be significantly lower).
What about regulation?
Advertising platforms have different approaches to advertising financial products. For example, here's how Facebook and Google regulate such advertising:
In Meta, loans, insurance, accounts, investments, and payment services are listed under a special category called "Financial products and services." This requirement has been mandatory for the US since January 14, 2025, and for loan offers, it will also be mandatory for Canada and parts of Europe. You can't narrow age or gender, the targeting radius is at least 25 km, and you can't use lookalikes or saved audiences.
And in Google Ads, financial services advertising in many countries requires separate advertiser verification.
Similar stories exist with other popular sources, so it's worth reviewing the requirements in advance.
What funnels are there for finance?
Quiz instead of a showcase "for 20 microfinance organizations." A short list of 3-4 questions (amount, term, etc.) works better than a long list.
Search. Search Ads supports queries with a clear objective: "loan to a card," "credit card with cashback," "open a brokerage account." Life hack: we use negative keywords for "no passport," "with bad credit without verification," and the like, which saves money, as such users rarely reach the search results.
Content and calculators. A page with an overpayment calculator or a cashback comparison for cards collects search traffic for months and converts into bank offers better than a landing page with a button.
Telegram. Seeding in thematic channels about money and work provides cheap reach, but you tag each post yourself and test the quality of the audience with a test post for a small amount.
Furthermore, the more complex the target action, the lower the approval rate. For example, for loan offers, the approval rate rarely even reaches 25%. However, if a bank is willing to pay for applications that have passed initial checks, the approval rate can be higher than 50%. And if a simple completed application is paid for, the approval rate can reach 80-90% (but the payout will be significantly lower).
What about regulation?
Advertising platforms have different approaches to advertising financial products. For example, here's how Facebook and Google regulate such advertising:
In Meta, loans, insurance, accounts, investments, and payment services are listed under a special category called "Financial products and services." This requirement has been mandatory for the US since January 14, 2025, and for loan offers, it will also be mandatory for Canada and parts of Europe. You can't narrow age or gender, the targeting radius is at least 25 km, and you can't use lookalikes or saved audiences.
And in Google Ads, financial services advertising in many countries requires separate advertiser verification.
Similar stories exist with other popular sources, so it's worth reviewing the requirements in advance.
What funnels are there for finance?
Quiz instead of a showcase "for 20 microfinance organizations." A short list of 3-4 questions (amount, term, etc.) works better than a long list.
Search. Search Ads supports queries with a clear objective: "loan to a card," "credit card with cashback," "open a brokerage account." Life hack: we use negative keywords for "no passport," "with bad credit without verification," and the like, which saves money, as such users rarely reach the search results.
Content and calculators. A page with an overpayment calculator or a cashback comparison for cards collects search traffic for months and converts into bank offers better than a landing page with a button.
Telegram. Seeding in thematic channels about money and work provides cheap reach, but you tag each post yourself and test the quality of the audience with a test post for a small amount.
Furthermore, the more complex the target action, the lower the approval rate. For example, for loan offers, the approval rate rarely even reaches 25%. However, if a bank is willing to pay for applications that have passed initial checks, the approval rate can be higher than 50%. And if a simple completed application is paid for, the approval rate can reach 80-90% (but the payout will be significantly lower).
What about regulation?
Advertising platforms have different approaches to advertising financial products. For example, here's how Facebook and Google regulate such advertising:
In Meta, loans, insurance, accounts, investments, and payment services are listed under a special category called "Financial products and services." This requirement has been mandatory for the US since January 14, 2025, and for loan offers, it will also be mandatory for Canada and parts of Europe. You can't narrow age or gender, the targeting radius is at least 25 km, and you can't use lookalikes or saved audiences.
And in Google Ads, financial services advertising in many countries requires separate advertiser verification.
Similar stories exist with other popular sources, so it's worth reviewing the requirements in advance.
What funnels are there for finance?
Quiz instead of a showcase "for 20 microfinance organizations." A short list of 3-4 questions (amount, term, etc.) works better than a long list.
Search. Search Ads supports queries with a clear objective: "loan to a card," "credit card with cashback," "open a brokerage account." Life hack: we use negative keywords for "no passport," "with bad credit without verification," and the like, which saves money, as such users rarely reach the search results.
Content and calculators. A page with an overpayment calculator or a cashback comparison for cards collects search traffic for months and converts into bank offers better than a landing page with a button.
Telegram. Seeding in thematic channels about money and work provides cheap reach, but you tag each post yourself and test the quality of the audience with a test post for a small amount.
Furthermore, the more complex the target action, the lower the approval rate. For example, for loan offers, the approval rate rarely even reaches 25%. However, if a bank is willing to pay for applications that have passed initial checks, the approval rate can be higher than 50%. And if a simple completed application is paid for, the approval rate can reach 80-90% (but the payout will be significantly lower).
What about regulation?
Advertising platforms have different approaches to advertising financial products. For example, here's how Facebook and Google regulate such advertising:
In Meta, loans, insurance, accounts, investments, and payment services are listed under a special category called "Financial products and services." This requirement has been mandatory for the US since January 14, 2025, and for loan offers, it will also be mandatory for Canada and parts of Europe. You can't narrow age or gender, the targeting radius is at least 25 km, and you can't use lookalikes or saved audiences.
And in Google Ads, financial services advertising in many countries requires separate advertiser verification.
Similar stories exist with other popular sources, so it's worth reviewing the requirements in advance.
What funnels are there for finance?
Quiz instead of a showcase "for 20 microfinance organizations." A short list of 3-4 questions (amount, term, etc.) works better than a long list.
Search. Search Ads supports queries with a clear objective: "loan to a card," "credit card with cashback," "open a brokerage account." Life hack: we use negative keywords for "no passport," "with bad credit without verification," and the like, which saves money, as such users rarely reach the search results.
Content and calculators. A page with an overpayment calculator or a cashback comparison for cards collects search traffic for months and converts into bank offers better than a landing page with a button.
Telegram. Seeding in thematic channels about money and work provides cheap reach, but you tag each post yourself and test the quality of the audience with a test post for a small amount.
