Sweepstakes is a vertical of raffles and lotteries where users get a chance to win a prize in exchange for a simple action: filling out a form, leaving an email, or linking a card. This is one of the most accessible verticals to enter, and it's quite possible to earn $1-2,000: the target action is simple, GEOs are virtually unlimited, and there are quite a lot of advertisers. Let's look at what a beginner needs to know to get started.
Offer Types
Sweepstakes offers are divided into three models:
SOI (Single Opt-In) - a lead is counted for filling out a form. The simplest conversion, low payout.
DOI (Double Opt-In) - requires confirmation via email or SMS. Payouts are higher, but some leads drop off after confirmation.
CC Submit - requires linking a card. The biggest payouts, but also the most difficult conversion.
GEO Insights:
CC Submit — Tier-1 only, Scandinavia, and the Baltics. They have maps, subscription habits, and, importantly, it's easier for Americans to ignore a $5 charge than to go to the bank to cancel a subscription. This doesn't work in the CIS, where any charge is immediately noticed.
SOI/DOI — work almost everywhere: LatAm (Brazil, Mexico, Chile), Asia (Indonesia, India, Thailand), Africa (Nigeria, South Africa). Tier-2/3 has less banner blindness and lower competition.
Sweepstakes is a vertical of raffles and lotteries where users get a chance to win a prize in exchange for a simple action: filling out a form, leaving an email, or linking a card. This is one of the most accessible verticals to enter, and it's quite possible to earn $1-2,000: the target action is simple, GEOs are virtually unlimited, and there are quite a lot of advertisers. Let's look at what a beginner needs to know to get started.
Offer Types
Sweepstakes offers are divided into three models:
SOI (Single Opt-In) - a lead is counted for filling out a form. The simplest conversion, low payout.
DOI (Double Opt-In) - requires confirmation via email or SMS. Payouts are higher, but some leads drop off after confirmation.
CC Submit - requires linking a card. The biggest payouts, but also the most difficult conversion.
GEO Insights:
CC Submit — Tier-1 only, Scandinavia, and the Baltics. They have maps, subscription habits, and, importantly, it's easier for Americans to ignore a $5 charge than to go to the bank to cancel a subscription. This doesn't work in the CIS, where any charge is immediately noticed.
SOI/DOI — work almost everywhere: LatAm (Brazil, Mexico, Chile), Asia (Indonesia, India, Thailand), Africa (Nigeria, South Africa). Tier-2/3 has less banner blindness and lower competition.
Sweepstakes is a vertical of raffles and lotteries where users get a chance to win a prize in exchange for a simple action: filling out a form, leaving an email, or linking a card. This is one of the most accessible verticals to enter, and it's quite possible to earn $1-2,000: the target action is simple, GEOs are virtually unlimited, and there are quite a lot of advertisers. Let's look at what a beginner needs to know to get started.
Offer Types
Sweepstakes offers are divided into three models:
SOI (Single Opt-In) - a lead is counted for filling out a form. The simplest conversion, low payout.
DOI (Double Opt-In) - requires confirmation via email or SMS. Payouts are higher, but some leads drop off after confirmation.
CC Submit - requires linking a card. The biggest payouts, but also the most difficult conversion.
GEO Insights:
CC Submit — Tier-1 only, Scandinavia, and the Baltics. They have maps, subscription habits, and, importantly, it's easier for Americans to ignore a $5 charge than to go to the bank to cancel a subscription. This doesn't work in the CIS, where any charge is immediately noticed.
SOI/DOI — work almost everywhere: LatAm (Brazil, Mexico, Chile), Asia (Indonesia, India, Thailand), Africa (Nigeria, South Africa). Tier-2/3 has less banner blindness and lower competition.
Sweepstakes is a vertical of raffles and lotteries where users get a chance to win a prize in exchange for a simple action: filling out a form, leaving an email, or linking a card. This is one of the most accessible verticals to enter, and it's quite possible to earn $1-2,000: the target action is simple, GEOs are virtually unlimited, and there are quite a lot of advertisers. Let's look at what a beginner needs to know to get started.
Offer Types
Sweepstakes offers are divided into three models:
SOI (Single Opt-In) - a lead is counted for filling out a form. The simplest conversion, low payout.
DOI (Double Opt-In) - requires confirmation via email or SMS. Payouts are higher, but some leads drop off after confirmation.
CC Submit - requires linking a card. The biggest payouts, but also the most difficult conversion.
GEO Insights:
CC Submit — Tier-1 only, Scandinavia, and the Baltics. They have maps, subscription habits, and, importantly, it's easier for Americans to ignore a $5 charge than to go to the bank to cancel a subscription. This doesn't work in the CIS, where any charge is immediately noticed.
SOI/DOI — work almost everywhere: LatAm (Brazil, Mexico, Chile), Asia (Indonesia, India, Thailand), Africa (Nigeria, South Africa). Tier-2/3 has less banner blindness and lower competition.
Sweeps are a white hat vertical, so they work with almost all sources.
Facebook is the best for SOI/DOI: it offers precise targeting and creative freedom. CC Submit will result in bans, so be prepared for anti-detection and account farming. Push and pop ads are the easiest entry point for a beginner: minimal setup, high volumes, and cheap traffic.
Email newsletters work, but they rely on a fresh database. Squeezed databases convert poorly.
Native ads work well with thematic approaches (tech → coupons, travel → vacation packages).
For a beginner, it's most logical to start with push/pop ads—their cost of error is lower.
Sweepstakes Creatives
The main working approaches in this vertical are as follows:
Prize in the center of the frame + caption. For example, an iPhone, cash, or laptop is being raffled off. Direct and to the point.
Gamification—roulettes, surprise boxes, scratch cards. They rely on excitement.
Emotions of the winners—unboxing the prize, the reaction of the "winning" user. They work through social proof.
There are several ways to increase conversion:
Set a time limit or a number of prizes to increase FOMO in the audience;
Increase comments under an advertising post with testimonials about someone participating or even sharing a story of a small win in a similar lottery.
Create advanced localization for the GEO, incorporating local holidays and familiar brands.
It's also worth mentioning the cool "grand prize won, consolation prizes left" tactic, which alleviates distrust.
Sweepstakes Pre-Landing Pages
The main pre-landing page formats are as follows:
Wheel of Fortune/Boxes - the first attempt is usually a miss, the second is a winner.
Quizzes and polls - 3-4 simple questions, ending with "congratulations, you've made it."
Besides, new pre-landing page ideas are constantly appearing, so you can monitor the spike.
Where should a beginner start?
Take an offer from an affiliate program in a Tier-2 or Tier-3 GEO (traffic is cheaper there, and you can test the combination for less). You can also try working with a smart link.
Create 2-4 pre-landers with different approaches (including proven roulette mechanics).
Start testing with 3-5 creatives.
Using a small budget, analyze our funnels by EPC. Remove the weakest combinations; if the ROI is above 0%, keep them and try to scale them by adding new creatives and pre-landers with successful ideas.
Traffic Sources
Sweeps are a white hat vertical, so they work with almost all sources.
Facebook is the best for SOI/DOI: it offers precise targeting and creative freedom. CC Submit will result in bans, so be prepared for anti-detection and account farming. Push and pop ads are the easiest entry point for a beginner: minimal setup, high volumes, and cheap traffic.
Email newsletters work, but they rely on a fresh database. Squeezed databases convert poorly.
Native ads work well with thematic approaches (tech → coupons, travel → vacation packages).
For a beginner, it's most logical to start with push/pop ads—their cost of error is lower.
Sweepstakes Creatives
The main working approaches in this vertical are as follows:
Prize in the center of the frame + caption. For example, an iPhone, cash, or laptop is being raffled off. Direct and to the point.
Gamification—roulettes, surprise boxes, scratch cards. They rely on excitement.
Emotions of the winners—unboxing the prize, the reaction of the "winning" user. They work through social proof.
There are several ways to increase conversion:
Set a time limit or a number of prizes to increase FOMO in the audience;
Increase comments under an advertising post with testimonials about someone participating or even sharing a story of a small win in a similar lottery.
Create advanced localization for the GEO, incorporating local holidays and familiar brands.
It's also worth mentioning the cool "grand prize won, consolation prizes left" tactic, which alleviates distrust.
Sweepstakes Pre-Landing Pages
The main pre-landing page formats are as follows:
Wheel of Fortune/Boxes - the first attempt is usually a miss, the second is a winner.
Quizzes and polls - 3-4 simple questions, ending with "congratulations, you've made it."
Besides, new pre-landing page ideas are constantly appearing, so you can monitor the spike.
Where should a beginner start?
Take an offer from an affiliate program in a Tier-2 or Tier-3 GEO (traffic is cheaper there, and you can test the combination for less). You can also try working with a smart link.
Create 2-4 pre-landers with different approaches (including proven roulette mechanics).
Start testing with 3-5 creatives.
Using a small budget, analyze our funnels by EPC. Remove the weakest combinations; if the ROI is above 0%, keep them and try to scale them by adding new creatives and pre-landers with successful ideas.
Traffic Sources
Sweeps are a white hat vertical, so they work with almost all sources.
Facebook is the best for SOI/DOI: it offers precise targeting and creative freedom. CC Submit will result in bans, so be prepared for anti-detection and account farming. Push and pop ads are the easiest entry point for a beginner: minimal setup, high volumes, and cheap traffic.
Email newsletters work, but they rely on a fresh database. Squeezed databases convert poorly.
Native ads work well with thematic approaches (tech → coupons, travel → vacation packages).
For a beginner, it's most logical to start with push/pop ads—their cost of error is lower.
Sweepstakes Creatives
The main working approaches in this vertical are as follows:
Prize in the center of the frame + caption. For example, an iPhone, cash, or laptop is being raffled off. Direct and to the point.
Gamification—roulettes, surprise boxes, scratch cards. They rely on excitement.
Emotions of the winners—unboxing the prize, the reaction of the "winning" user. They work through social proof.
There are several ways to increase conversion:
Set a time limit or a number of prizes to increase FOMO in the audience;
Increase comments under an advertising post with testimonials about someone participating or even sharing a story of a small win in a similar lottery.
Create advanced localization for the GEO, incorporating local holidays and familiar brands.
It's also worth mentioning the cool "grand prize won, consolation prizes left" tactic, which alleviates distrust.
Sweepstakes Pre-Landing Pages
The main pre-landing page formats are as follows:
Wheel of Fortune/Boxes - the first attempt is usually a miss, the second is a winner.
Quizzes and polls - 3-4 simple questions, ending with "congratulations, you've made it."
Besides, new pre-landing page ideas are constantly appearing, so you can monitor the spike.
Where should a beginner start?
Take an offer from an affiliate program in a Tier-2 or Tier-3 GEO (traffic is cheaper there, and you can test the combination for less). You can also try working with a smart link.
Create 2-4 pre-landers with different approaches (including proven roulette mechanics).
Start testing with 3-5 creatives.
Using a small budget, analyze our funnels by EPC. Remove the weakest combinations; if the ROI is above 0%, keep them and try to scale them by adding new creatives and pre-landers with successful ideas.
Traffic Sources
Sweeps are a white hat vertical, so they work with almost all sources.
Facebook is the best for SOI/DOI: it offers precise targeting and creative freedom. CC Submit will result in bans, so be prepared for anti-detection and account farming. Push and pop ads are the easiest entry point for a beginner: minimal setup, high volumes, and cheap traffic.
Email newsletters work, but they rely on a fresh database. Squeezed databases convert poorly.
Native ads work well with thematic approaches (tech → coupons, travel → vacation packages).
For a beginner, it's most logical to start with push/pop ads—their cost of error is lower.
Sweepstakes Creatives
The main working approaches in this vertical are as follows:
Prize in the center of the frame + caption. For example, an iPhone, cash, or laptop is being raffled off. Direct and to the point.
Gamification—roulettes, surprise boxes, scratch cards. They rely on excitement.
Emotions of the winners—unboxing the prize, the reaction of the "winning" user. They work through social proof.
There are several ways to increase conversion:
Set a time limit or a number of prizes to increase FOMO in the audience;
Increase comments under an advertising post with testimonials about someone participating or even sharing a story of a small win in a similar lottery.
Create advanced localization for the GEO, incorporating local holidays and familiar brands.
It's also worth mentioning the cool "grand prize won, consolation prizes left" tactic, which alleviates distrust.
Sweepstakes Pre-Landing Pages
The main pre-landing page formats are as follows:
Wheel of Fortune/Boxes - the first attempt is usually a miss, the second is a winner.
Quizzes and polls - 3-4 simple questions, ending with "congratulations, you've made it."
Besides, new pre-landing page ideas are constantly appearing, so you can monitor the spike.
Where should a beginner start?
Take an offer from an affiliate program in a Tier-2 or Tier-3 GEO (traffic is cheaper there, and you can test the combination for less). You can also try working with a smart link.
Create 2-4 pre-landers with different approaches (including proven roulette mechanics).
Start testing with 3-5 creatives.
Using a small budget, analyze our funnels by EPC. Remove the weakest combinations; if the ROI is above 0%, keep them and try to scale them by adding new creatives and pre-landers with successful ideas.
