Different types of Telegram Ads accounts can be confusing. Variations in currencies, minimum budgets, targeting options, and ad permissions raise questions: which account is most cost-effective, which one to choose, and what are the limitations? Below is an overview of the main account types with key features and restrictions.
Accounts are compared by spending currency, minimum top-up, fees, CPM rates, available targeting options, allowed ad objects, use of custom emojis and avatars, and restrictions.
TON Account
- Uses TON cryptocurrency.
- Ads can be run without intermediaries.
- Minimum budget: 20 TON.
- CPM: 0.10 TON.
- Targeting limited to channels and bots.
- Ads are not shown to users from Ukraine, Russia, Palestine, and Israel unless using a VPN.
- Allowed ad objects: channels, bots, mini-apps, and links to business profile chats.
Stars Account
- Uses Telegram’s internal Stars currency.
- Minimum budget: 1000 Stars.
- CPM: 50 Stars.
- Only channels and bots that have earned Stars are available.
- After top-up, funds are locked for 21 days before they can be used for ads.
Euro Accounts (Ukraine & Uzbekistan)
- Ukraine:
- Minimum budget: €1500
- Fees: 15%
- CPM: starts at €1
- Targeting limited to Ukraine and Ukrainian-language channels
- Uzbekistan:
- Minimum budget: €3000
- Fees: 20%
- CPM: €1–€2, depending on targeting
- Targeting limited to Uzbekistan and channels in Uzbek or Russian
These differences are important when planning ad campaigns and choosing the most suitable account for your needs.