In affiliate marketing and online gaming, there are many metrics to measure campaign performance. One of the most important is RTP — a key figure for both players and affiliates.
What RTP Means
RTP (Return to Player) is the percentage of all wagers that is returned to players over time. Slot providers set this value when developing the game, and it cannot be changed afterward. Independent auditors, such as eCOGRA or GLI, verify that RTP is fair and accurate.
How RTP Works
It’s not practical to calculate RTP yourself, as it depends on data you don’t have access to, including:
- Total wagers placed
- Bonus frequency
- Maximum wins
- Slot variance and volatility
Volatility Explained
- High volatility: larger wins, less frequent
- Low volatility: smaller wins, more frequent
What Counts as a Good RTP
- Low: 90–94%
- Medium: 94–96%
- High: 96%+
In Short: The higher the RTP, the more a slot theoretically pays back to players over time. For affiliates, choosing high-RTP slots can improve player retention and deposit frequency, making campaigns more profitable.