Teams and holding companies operate as complex systems involving everyone from "farmers" and designers to analysts, HR staff, and advertiser relations specialists. This means that even those who do not wish to run traffic campaigns themselves can enter the industry.
Media Buyer
A media buyer is a specialist who works directly with traffic from sources such as Facebook, Google, TikTok, Unity, in-app networks, and others. Their task is to find a winning combination—selecting an offer, target region (geo), audience, creative assets, and landing page—then launching and analyzing traffic, and finally scaling up profitable campaigns.
Newcomers are usually hired as "juniors" or promoted from "farmer" roles. The job requires an understanding of how advertising platforms work, analytical skills, and a strong aptitude for working with numbers (it is no coincidence that the best buyers are obsessed with data). Creativity is also crucial—not just regarding promotional materials, but also in generating new ideas for campaign launches and strategies. A buyer's income typically consists of a base salary plus a percentage of profits, ranging from 300–500 at the entry level to over 10,000–20,000 at the senior level.
Farmer
"Farmer" is one of the most accessible entry-level positions. Farmers prepare the infrastructure for traffic campaigns: they register and "warm up" accounts, and sometimes create Business Managers and link payment cards.
Teams and holding companies operate as complex systems involving everyone from "farmers" and designers to analysts, HR staff, and advertiser relations specialists. This means that even those who do not wish to run traffic campaigns themselves can enter the industry.
Media Buyer
A media buyer is a specialist who works directly with traffic from sources such as Facebook, Google, TikTok, Unity, in-app networks, and others. Their task is to find a winning combination—selecting an offer, target region (geo), audience, creative assets, and landing page—then launching and analyzing traffic, and finally scaling up profitable campaigns.
Newcomers are usually hired as "juniors" or promoted from "farmer" roles. The job requires an understanding of how advertising platforms work, analytical skills, and a strong aptitude for working with numbers (it is no coincidence that the best buyers are obsessed with data). Creativity is also crucial—not just regarding promotional materials, but also in generating new ideas for campaign launches and strategies. A buyer's income typically consists of a base salary plus a percentage of profits, ranging from 300–500 at the entry level to over 10,000–20,000 at the senior level.
Farmer
"Farmer" is one of the most accessible entry-level positions. Farmers prepare the infrastructure for traffic campaigns: they register and "warm up" accounts, and sometimes create Business Managers and link payment cards.
Teams and holding companies operate as complex systems involving everyone from "farmers" and designers to analysts, HR staff, and advertiser relations specialists. This means that even those who do not wish to run traffic campaigns themselves can enter the industry.
Media Buyer
A media buyer is a specialist who works directly with traffic from sources such as Facebook, Google, TikTok, Unity, in-app networks, and others. Their task is to find a winning combination—selecting an offer, target region (geo), audience, creative assets, and landing page—then launching and analyzing traffic, and finally scaling up profitable campaigns.
Newcomers are usually hired as "juniors" or promoted from "farmer" roles. The job requires an understanding of how advertising platforms work, analytical skills, and a strong aptitude for working with numbers (it is no coincidence that the best buyers are obsessed with data). Creativity is also crucial—not just regarding promotional materials, but also in generating new ideas for campaign launches and strategies. A buyer's income typically consists of a base salary plus a percentage of profits, ranging from 300–500 at the entry level to over 10,000–20,000 at the senior level.
Farmer
"Farmer" is one of the most accessible entry-level positions. Farmers prepare the infrastructure for traffic campaigns: they register and "warm up" accounts, and sometimes create Business Managers and link payment cards.
Teams and holding companies operate as complex systems involving everyone from "farmers" and designers to analysts, HR staff, and advertiser relations specialists. This means that even those who do not wish to run traffic campaigns themselves can enter the industry.
Media Buyer
A media buyer is a specialist who works directly with traffic from sources such as Facebook, Google, TikTok, Unity, in-app networks, and others. Their task is to find a winning combination—selecting an offer, target region (geo), audience, creative assets, and landing page—then launching and analyzing traffic, and finally scaling up profitable campaigns.
Newcomers are usually hired as "juniors" or promoted from "farmer" roles. The job requires an understanding of how advertising platforms work, analytical skills, and a strong aptitude for working with numbers (it is no coincidence that the best buyers are obsessed with data). Creativity is also crucial—not just regarding promotional materials, but also in generating new ideas for campaign launches and strategies. A buyer's income typically consists of a base salary plus a percentage of profits, ranging from 300–500 at the entry level to over 10,000–20,000 at the senior level.
Farmer
"Farmer" is one of the most accessible entry-level positions. Farmers prepare the infrastructure for traffic campaigns: they register and "warm up" accounts, and sometimes create Business Managers and link payment cards.
The role requires attention to detail and discipline but demands no prior experience. While the work itself is repetitive, it provides a solid foundation: a farmer can easily advance to become a media buyer, a technical specialist, or the team lead of the farming department.
Traffic Processor
Traffic processors are responsible for guiding leads to the target action. To achieve this, they communicate with clients to drive payments or deposits. They are particularly in demand within the gambling, betting, and binary options sectors. A similar role—though in the adult industry—is that of a "chatter."
Key requirements include articulate communication, stress resilience, knowledge of the target region's language, and sales skills. This is typically an entry-level position with a relatively modest salary by industry standards.
Designer and Motion Designer
Designers create advertising assets: banners, Stories, pre-landers, landing pages, videos, and app elements. They must work quickly without compromising quality, as the team may test dozens or even hundreds of creatives daily.
In addition to proficiency in tools like Figma, Photoshop, After Effects, and AI-driven software, a solid understanding of advertising and marketing is essential. Ideally, the designer should grasp the audience's pain points, psychological triggers, and the nuances of the specific target region. A designer with these skills in the affiliate marketing space can earn upwards of 3,000–4,000 per month.
Content Manager and Copywriter
Content specialists manage Telegram channels, social media accounts, websites, media outlets, and internal team projects. They write posts, case studies, news updates, and copy for landing pages and ads, while also handling content planning and editing.
This is an excellent career path for those who can explain complex concepts in simple terms. Knowledge of marketing, sales psychology, and English is also valuable when crafting advertising copy.
Technical Specialist or Developer
Technical specialists build automation systems, data scrapers, trackers, CRM platforms, Telegram bots, and integrations with anti-detect browsers and AI tools. They help the team reduce manual work and scale operations more rapidly. Depending on the specific tasks, skills in Python, JavaScript, and PHP are required, as well as experience working with APIs, databases, and analytics systems. Skilled developers are highly valued in the affiliate marketing industry because they directly save the team time and money.
Typically, a single developer works with multiple teams simultaneously, as there isn't enough standard work to fill a full-time schedule for just one team. However, large holding companies do employ full-time developers.
Analyst
An analyst collects data on ad campaigns, funnels, geos, offers, and traffic sources. They look for patterns: why ROI dropped, where leads are being lost, which creative yields the best conversion rate (CR), and where the budget should be allocated.
This role is ideal for people who enjoy working with numbers, spreadsheets, and hypotheses. Key tools and skills include Excel or Google Sheets, BI systems, SQL, and an understanding of metrics such as CPA, CPL, ROI, CR, EPC, and LTV.
Affiliate Manager
An affiliate manager works within an affiliate program. They onboard webmasters, help them select offers, provide tracking links, monitor traffic quality, and resolve disputes.
The role requires strong communication skills, knowledge of the specific vertical, English proficiency, and the ability to quickly interpret data. The affiliate manager often acts as the liaison between the advertiser and the arbitrage team.
Business Development Manager (BizDev)
A Business Development Manager is responsible for relationships with advertisers and partners. They negotiate higher payouts and increased traffic caps, approve creatives and strategies, secure guarantees, and handle data breakdowns and conflict resolution.
A strong BizDev manager also scouts for new products, assesses the risks of over-spending on a single offer, and monitors traffic quality. One can start as a BizDev assistant with a salary of around 500–600. Within six months to a year, it is realistic to grow into a full-fledged specialist earning 2,000–3,000, with the long-term potential to become a CBDO earning over $10,000.
Other roles: PR, HR, and Event Manager
A PR specialist builds the team's reputation by working with the media, bloggers, and Telegram channels, as well as managing content seeding and public case studies. An HR specialist recruits staff, conducts interviews, and establishes onboarding processes.
What job roles exist in affiliate marketing?
5 min read
The role requires attention to detail and discipline but demands no prior experience. While the work itself is repetitive, it provides a solid foundation: a farmer can easily advance to become a media buyer, a technical specialist, or the team lead of the farming department.
Traffic Processor
Traffic processors are responsible for guiding leads to the target action. To achieve this, they communicate with clients to drive payments or deposits. They are particularly in demand within the gambling, betting, and binary options sectors. A similar role—though in the adult industry—is that of a "chatter."
Key requirements include articulate communication, stress resilience, knowledge of the target region's language, and sales skills. This is typically an entry-level position with a relatively modest salary by industry standards.
Designer and Motion Designer
Designers create advertising assets: banners, Stories, pre-landers, landing pages, videos, and app elements. They must work quickly without compromising quality, as the team may test dozens or even hundreds of creatives daily.
In addition to proficiency in tools like Figma, Photoshop, After Effects, and AI-driven software, a solid understanding of advertising and marketing is essential. Ideally, the designer should grasp the audience's pain points, psychological triggers, and the nuances of the specific target region. A designer with these skills in the affiliate marketing space can earn upwards of 3,000–4,000 per month.
Content Manager and Copywriter
Content specialists manage Telegram channels, social media accounts, websites, media outlets, and internal team projects. They write posts, case studies, news updates, and copy for landing pages and ads, while also handling content planning and editing.
This is an excellent career path for those who can explain complex concepts in simple terms. Knowledge of marketing, sales psychology, and English is also valuable when crafting advertising copy.
Technical Specialist or Developer
Technical specialists build automation systems, data scrapers, trackers, CRM platforms, Telegram bots, and integrations with anti-detect browsers and AI tools. They help the team reduce manual work and scale operations more rapidly. Depending on the specific tasks, skills in Python, JavaScript, and PHP are required, as well as experience working with APIs, databases, and analytics systems. Skilled developers are highly valued in the affiliate marketing industry because they directly save the team time and money.
Typically, a single developer works with multiple teams simultaneously, as there isn't enough standard work to fill a full-time schedule for just one team. However, large holding companies do employ full-time developers.
Analyst
An analyst collects data on ad campaigns, funnels, geos, offers, and traffic sources. They look for patterns: why ROI dropped, where leads are being lost, which creative yields the best conversion rate (CR), and where the budget should be allocated.
This role is ideal for people who enjoy working with numbers, spreadsheets, and hypotheses. Key tools and skills include Excel or Google Sheets, BI systems, SQL, and an understanding of metrics such as CPA, CPL, ROI, CR, EPC, and LTV.
Affiliate Manager
An affiliate manager works within an affiliate program. They onboard webmasters, help them select offers, provide tracking links, monitor traffic quality, and resolve disputes.
The role requires strong communication skills, knowledge of the specific vertical, English proficiency, and the ability to quickly interpret data. The affiliate manager often acts as the liaison between the advertiser and the arbitrage team.
Business Development Manager (BizDev)
A Business Development Manager is responsible for relationships with advertisers and partners. They negotiate higher payouts and increased traffic caps, approve creatives and strategies, secure guarantees, and handle data breakdowns and conflict resolution.
A strong BizDev manager also scouts for new products, assesses the risks of over-spending on a single offer, and monitors traffic quality. One can start as a BizDev assistant with a salary of around 500–600. Within six months to a year, it is realistic to grow into a full-fledged specialist earning 2,000–3,000, with the long-term potential to become a CBDO earning over $10,000.
Other roles: PR, HR, and Event Manager
A PR specialist builds the team's reputation by working with the media, bloggers, and Telegram channels, as well as managing content seeding and public case studies. An HR specialist recruits staff, conducts interviews, and establishes onboarding processes.
What job roles exist in affiliate marketing?
5 min read
The role requires attention to detail and discipline but demands no prior experience. While the work itself is repetitive, it provides a solid foundation: a farmer can easily advance to become a media buyer, a technical specialist, or the team lead of the farming department.
Traffic Processor
Traffic processors are responsible for guiding leads to the target action. To achieve this, they communicate with clients to drive payments or deposits. They are particularly in demand within the gambling, betting, and binary options sectors. A similar role—though in the adult industry—is that of a "chatter."
Key requirements include articulate communication, stress resilience, knowledge of the target region's language, and sales skills. This is typically an entry-level position with a relatively modest salary by industry standards.
Designer and Motion Designer
Designers create advertising assets: banners, Stories, pre-landers, landing pages, videos, and app elements. They must work quickly without compromising quality, as the team may test dozens or even hundreds of creatives daily.
In addition to proficiency in tools like Figma, Photoshop, After Effects, and AI-driven software, a solid understanding of advertising and marketing is essential. Ideally, the designer should grasp the audience's pain points, psychological triggers, and the nuances of the specific target region. A designer with these skills in the affiliate marketing space can earn upwards of 3,000–4,000 per month.
Content Manager and Copywriter
Content specialists manage Telegram channels, social media accounts, websites, media outlets, and internal team projects. They write posts, case studies, news updates, and copy for landing pages and ads, while also handling content planning and editing.
This is an excellent career path for those who can explain complex concepts in simple terms. Knowledge of marketing, sales psychology, and English is also valuable when crafting advertising copy.
Technical Specialist or Developer
Technical specialists build automation systems, data scrapers, trackers, CRM platforms, Telegram bots, and integrations with anti-detect browsers and AI tools. They help the team reduce manual work and scale operations more rapidly. Depending on the specific tasks, skills in Python, JavaScript, and PHP are required, as well as experience working with APIs, databases, and analytics systems. Skilled developers are highly valued in the affiliate marketing industry because they directly save the team time and money.
Typically, a single developer works with multiple teams simultaneously, as there isn't enough standard work to fill a full-time schedule for just one team. However, large holding companies do employ full-time developers.
Analyst
An analyst collects data on ad campaigns, funnels, geos, offers, and traffic sources. They look for patterns: why ROI dropped, where leads are being lost, which creative yields the best conversion rate (CR), and where the budget should be allocated.
This role is ideal for people who enjoy working with numbers, spreadsheets, and hypotheses. Key tools and skills include Excel or Google Sheets, BI systems, SQL, and an understanding of metrics such as CPA, CPL, ROI, CR, EPC, and LTV.
Affiliate Manager
An affiliate manager works within an affiliate program. They onboard webmasters, help them select offers, provide tracking links, monitor traffic quality, and resolve disputes.
The role requires strong communication skills, knowledge of the specific vertical, English proficiency, and the ability to quickly interpret data. The affiliate manager often acts as the liaison between the advertiser and the arbitrage team.
Business Development Manager (BizDev)
A Business Development Manager is responsible for relationships with advertisers and partners. They negotiate higher payouts and increased traffic caps, approve creatives and strategies, secure guarantees, and handle data breakdowns and conflict resolution.
A strong BizDev manager also scouts for new products, assesses the risks of over-spending on a single offer, and monitors traffic quality. One can start as a BizDev assistant with a salary of around 500–600. Within six months to a year, it is realistic to grow into a full-fledged specialist earning 2,000–3,000, with the long-term potential to become a CBDO earning over $10,000.
Other roles: PR, HR, and Event Manager
A PR specialist builds the team's reputation by working with the media, bloggers, and Telegram channels, as well as managing content seeding and public case studies. An HR specialist recruits staff, conducts interviews, and establishes onboarding processes.
What job roles exist in affiliate marketing?
5 min read
The role requires attention to detail and discipline but demands no prior experience. While the work itself is repetitive, it provides a solid foundation: a farmer can easily advance to become a media buyer, a technical specialist, or the team lead of the farming department.
Traffic Processor
Traffic processors are responsible for guiding leads to the target action. To achieve this, they communicate with clients to drive payments or deposits. They are particularly in demand within the gambling, betting, and binary options sectors. A similar role—though in the adult industry—is that of a "chatter."
Key requirements include articulate communication, stress resilience, knowledge of the target region's language, and sales skills. This is typically an entry-level position with a relatively modest salary by industry standards.
Designer and Motion Designer
Designers create advertising assets: banners, Stories, pre-landers, landing pages, videos, and app elements. They must work quickly without compromising quality, as the team may test dozens or even hundreds of creatives daily.
In addition to proficiency in tools like Figma, Photoshop, After Effects, and AI-driven software, a solid understanding of advertising and marketing is essential. Ideally, the designer should grasp the audience's pain points, psychological triggers, and the nuances of the specific target region. A designer with these skills in the affiliate marketing space can earn upwards of 3,000–4,000 per month.
Content Manager and Copywriter
Content specialists manage Telegram channels, social media accounts, websites, media outlets, and internal team projects. They write posts, case studies, news updates, and copy for landing pages and ads, while also handling content planning and editing.
This is an excellent career path for those who can explain complex concepts in simple terms. Knowledge of marketing, sales psychology, and English is also valuable when crafting advertising copy.
Technical Specialist or Developer
Technical specialists build automation systems, data scrapers, trackers, CRM platforms, Telegram bots, and integrations with anti-detect browsers and AI tools. They help the team reduce manual work and scale operations more rapidly. Depending on the specific tasks, skills in Python, JavaScript, and PHP are required, as well as experience working with APIs, databases, and analytics systems. Skilled developers are highly valued in the affiliate marketing industry because they directly save the team time and money.
Typically, a single developer works with multiple teams simultaneously, as there isn't enough standard work to fill a full-time schedule for just one team. However, large holding companies do employ full-time developers.
Analyst
An analyst collects data on ad campaigns, funnels, geos, offers, and traffic sources. They look for patterns: why ROI dropped, where leads are being lost, which creative yields the best conversion rate (CR), and where the budget should be allocated.
This role is ideal for people who enjoy working with numbers, spreadsheets, and hypotheses. Key tools and skills include Excel or Google Sheets, BI systems, SQL, and an understanding of metrics such as CPA, CPL, ROI, CR, EPC, and LTV.
Affiliate Manager
An affiliate manager works within an affiliate program. They onboard webmasters, help them select offers, provide tracking links, monitor traffic quality, and resolve disputes.
The role requires strong communication skills, knowledge of the specific vertical, English proficiency, and the ability to quickly interpret data. The affiliate manager often acts as the liaison between the advertiser and the arbitrage team.
Business Development Manager (BizDev)
A Business Development Manager is responsible for relationships with advertisers and partners. They negotiate higher payouts and increased traffic caps, approve creatives and strategies, secure guarantees, and handle data breakdowns and conflict resolution.
A strong BizDev manager also scouts for new products, assesses the risks of over-spending on a single offer, and monitors traffic quality. One can start as a BizDev assistant with a salary of around 500–600. Within six months to a year, it is realistic to grow into a full-fledged specialist earning 2,000–3,000, with the long-term potential to become a CBDO earning over $10,000.
Other roles: PR, HR, and Event Manager
A PR specialist builds the team's reputation by working with the media, bloggers, and Telegram channels, as well as managing content seeding and public case studies. An HR specialist recruits staff, conducts interviews, and establishes onboarding processes.