In iGaming, traffic is mostly driven through apps, so these conversion metrics are key to evaluating traffic quality:

1. Click2Inst – conversion from clicks to app installs.
   Example: 3:1 means that out of 3 clicks, 1 user installs the app.
   Factors that influence it: ad creative, app appearance and appeal (design, popular slot/game, user-friendly interface).
2. Inst2Reg – conversion from installs to registrations.
   Example: 2:1 means that 2 installs result in 1 registered user.
   Factors that influence it: ad creative, app speed and stability, simple registration flow, push strategy to remind users to complete signup.
3. Reg2Dep – conversion from registration to first deposit.
   Factors that influence it: product appeal (how much the user wants to play), support handling objections, convenient payment methods, push notifications encouraging the first deposit.

In iGaming, traffic is mostly driven through apps, so these conversion metrics are key to evaluating traffic quality:

1. Click2Inst – conversion from clicks to app installs.
   Example: 3:1 means that out of 3 clicks, 1 user installs the app.
   Factors that influence it: ad creative, app appearance and appeal (design, popular slot/game, user-friendly interface).
2. Inst2Reg – conversion from installs to registrations.
   Example: 2:1 means that 2 installs result in 1 registered user.
   Factors that influence it: ad creative, app speed and stability, simple registration flow, push strategy to remind users to complete signup.
3. Reg2Dep – conversion from registration to first deposit.
   Factors that influence it: product appeal (how much the user wants to play), support handling objections, convenient payment methods, push notifications encouraging the first deposit.