Telegram Ads is the official advertising platform of the messenger. Ads are shown to all users, even those without Telegram Premium. Each ad can include up to 160 characters of text, an image or video, and a clickable link to a channel, bot, or external website.

Key Rules for Telegram Ads

• Ads only appear in channels with 1,000+ subscribers.
• Precise targeting is not available — you select specific channels and exclusions.
• Users see the ad only after reading new messages in the channel.

Ad Formats

• Text: up to 160 characters
• Image: JPEG/PNG, 16:9, width ≥ 640 px, max 5 MB
• Video: MP4, 16:9, 3–60 seconds, max 20 MB
• Optional: clickable phone number

Restrictions:

• No text formatting (bold, italics, caps), lists, spacing between letters, profanity, or clickbait.
• Prohibited topics: politics, gambling, risky financial products, medicine & supplements, drugs, tobacco, alcohol, fast food, weapons, malware, plagiarism, shock content, violence, discrimination.

Budget and Bidding

• Direct platform minimum: €2 million, half is frozen upfront (for agencies).
• Through agencies or syndicates: can start from €500, terms vary.
• Minimum CPM: €1.5 for most categories, €0.5 for politics/news.
• Paid on a CPM basis and first-price auction — the highest bid per 1,000 impressions wins.
• Mobile and desktop views count as 2 impressions per user.

Setting Up a Campaign

1. Log in to ads.telegram and link your channel or personal account.
2. Complete your profile: name, email, phone, city, country.
3. Create an ad: campaign name, text, link (channel/bot/site), image/video, standard or custom emojis.
4. Set CPM and budget (images +30% CPM, custom emojis +20%).
5. Schedule start time and ad display schedule.
6. Choose language, channel topics, add target URLs, and exclude unwanted channels.
7. Review the summary and confirm terms. Once funded, the campaign goes live.

Monitoring and Analytics

• Ad statuses: Stopped, In Review, Declined, Active, On Hold
• Current budget: adjust total budget and CPM
• Statistics: views, channel joins, bot launches, detailed by minute or day

Alternative Options

If you don’t have €2 million:

• Agencies: campaigns from €500–3,000 up to €200–300k, sometimes covering only ad spend.
• Syndicates: multiple companies pool resources through a single account, entry from €100k. Work only with trusted partners to avoid high risks.

Telegram Ads is the official advertising platform of the messenger. Ads are shown to all users, even those without Telegram Premium. Each ad can include up to 160 characters of text, an image or video, and a clickable link to a channel, bot, or external website.

Key Rules for Telegram Ads

• Ads only appear in channels with 1,000+ subscribers.
• Precise targeting is not available — you select specific channels and exclusions.
• Users see the ad only after reading new messages in the channel.

Ad Formats

• Text: up to 160 characters
• Image: JPEG/PNG, 16:9, width ≥ 640 px, max 5 MB
• Video: MP4, 16:9, 3–60 seconds, max 20 MB
• Optional: clickable phone number

Restrictions:

• No text formatting (bold, italics, caps), lists, spacing between letters, profanity, or clickbait.
• Prohibited topics: politics, gambling, risky financial products, medicine & supplements, drugs, tobacco, alcohol, fast food, weapons, malware, plagiarism, shock content, violence, discrimination.

Budget and Bidding

• Direct platform minimum: €2 million, half is frozen upfront (for agencies).
• Through agencies or syndicates: can start from €500, terms vary.
• Minimum CPM: €1.5 for most categories, €0.5 for politics/news.
• Paid on a CPM basis and first-price auction — the highest bid per 1,000 impressions wins.
• Mobile and desktop views count as 2 impressions per user.

Setting Up a Campaign

1. Log in to ads.telegram and link your channel or personal account.
2. Complete your profile: name, email, phone, city, country.
3. Create an ad: campaign name, text, link (channel/bot/site), image/video, standard or custom emojis.
4. Set CPM and budget (images +30% CPM, custom emojis +20%).
5. Schedule start time and ad display schedule.
6. Choose language, channel topics, add target URLs, and exclude unwanted channels.
7. Review the summary and confirm terms. Once funded, the campaign goes live.

Monitoring and Analytics

• Ad statuses: Stopped, In Review, Declined, Active, On Hold
• Current budget: adjust total budget and CPM
• Statistics: views, channel joins, bot launches, detailed by minute or day

Alternative Options

If you don’t have €2 million:

• Agencies: campaigns from €500–3,000 up to €200–300k, sometimes covering only ad spend.
• Syndicates: multiple companies pool resources through a single account, entry from €100k. Work only with trusted partners to avoid high risks.